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Reggae Sumfest seeks to boost festival experience

May 27, 2019
Reggae Sumfest CEO Joe Bogdanovich (left) and director Robert Russell hanging out at the festival’s Montego Bay launch party.
Reggae Sumfest CEO Joe Bogdanovich (left) and director Robert Russell hanging out at the festival’s Montego Bay launch party.

With less than two months to go, Reggae Sumfest principal Joe Bogdanovich is upping the promotional ante for the 27-year old event. Speaking to The STAR, the promoter said the capacity for its new section, the Golden Triangle, is being increased to host more than 50 patrons.

“It’s providing probably the best seats in the house, and will be offered for maybe US$100 ($J13,422)a night, available for Friday and Saturday,” he said. “We’re also increasing the capacity for the ultra VIP section and we’re working on another section that we’ll tell people about later. That is gonna be an experience for everyone that is affordable for every type of patron.

He attributed this expansion to a high demand for tickets, stating patrons from across the Diaspora have expressed their interest in attending the event. He noted that the most purchased ticket thus far is for festival night one (formerly known as Dancehall Night) which unfolds on July 19, featuring acts like Beenie Man, Bounty Killer, Govana and Dovey Magnum.

INTERNATIONAL CROWD

“Tickets are going very well, we’re actually getting good sales on Friday night and weekends,” he said. “Weekends are very popular tickets, people are liking what they are seeing there so it’s becoming a festival where you really have a weekend event. We’re expecting a big international crowd from Tallahassee, New York, Connecticut, Philadelphia, London, southern Florida. Fans and patrons have been saying they are coming in and we’ve been having our ads on radio stations across America, so we’re seeing the results.”

The festival will kick off with Mawnin Medz beach party, headlined by Stylo G and Skinny Fabulous at Tropical Beach, followed by the Street Dance at the Old Hospital Park on Jimmy Cliff Boulevard on Monday. An all-white party ensues on the 16th at Pier One, followed by the Blitz all-black birthday bash for soca star Bunji Garlin at the Hard Rock Cafe. The much-anticipated Global Sound Clash unfolds on Thursday at Pier One car park and precedes the two-day festival nights which closes with acts like Protoje, Buju Banton and Etana.

“Starting today we’re modifying our promotions and I think it’ll be very exciting and dynamic, you’ll see something new happening every day, on social media and other platforms,” Bogdanovich said.

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