The stream presented a curated feed live from Catherine Hall, Montego Bay, featuring main stage performances along with features, artiste and media interviews, all hosted live by popular television host Sakina Deer.
The JTB Live Stream is hosted on the Visit Jamaica Facebook page, which has over 940,000 followers around the globe, JTB said on Monday.
“This year we wanted to give our audience a taste of what the greatest reggae festival on earth is like in a virtual setting,” said Donovan White, Jamaica’s director of tourism. “We know that there are lots of folks who for whatever reason could not be in Montego Bay, so we are using this platform to showcase not just our music but the culture, fashion, food and signature vibe of the Reggae Sumfest.”
Featured on the stream were interviews with artistes like Argentinian reggae sensation Dread Mar I, D Major, Press Kay, Yanique the Curvy Diva, along with CEO of Downsound Entertainment Josef Bogdanovich.
During the broadcast, JTB said Deer welcomed Reggae Sumfest performing artists J Boog, Keznamdi, Naomi Cowan and D’Yani to the JTB booth for exclusive interviews, giving viewers an exciting behind the scenes look at the festival featuring real-time updates from the performers themselves.
Other notable VIP guests included Dr. Horace Chang, Minister of National Security and Mitch Watson, president of the United Nations Association of Jamaica and sprint phenom Briana Williams.
Local and international members of the media also joined the JTB to conduct interviews with artists, sponsors and event organizers.
These included Jamaica Gleaner’s Janet Silvera, Sean Kelly from Canadian radio station Mix 97 FM, and Reggae Sumfest Inspire Award-recipient Patricia Meschino from Billboard, JTB said.
Building on its success from the first night, JTB said its booth attracted hundreds of attendees on the closing night of the festival, and captivated audiences across Jamaica and major United States markets through its “dynamic, all-encompassing Facebook Live experience.”