The North-American-based JetBlue Airways is confirmed as one of the premium sponsors of Reggae Sumfest 2018. Joe Bogdanovich, DownSound Entertainment (DSE) CEO, who acquired
the Sumfest Brand in 2016 welcomes the addition of JetBlue to the raft of sponsors. “The fact that JetBlue, an overseas based company, recognizes the value of the Reggae Sumfest Brand on the global scene clearly demonstrates its growth in influence and importance over its history.
Jamaican music, since the 1960s, with the emergence of icons such as Bob Marley, Toots
Hibbert, and Jimmy Cliff, has not only captured the imagination of numerous people across the
globe but has been integral to the mushrooming of Brand Jamaica. Reggae Sumfest is, perhaps,
the most influential vehicle to leverage and sustain Brand Jamaica and further promote the
island and its music”, Mr. Bogdanovich said.
Mr Sepp Donahower, Director Global Marketing for DSE, shared that, “Jet Blue is the official
and exclusive Airline Partner for Reggae Sumfest 2018, and will be the presenting sponsor for
the Live Stream of Reggae Sumfest 2018 on all DSE platforms. Since acquisition of Reggae
Sumfest in 2016, DSE has been engaged in bringing world class high production Live Streaming
and Video content of Reggae Sumfest to the world with ever expanding reach, on multiple
streaming and broadcast platforms. In 2017 during festival week, Reggae Sumfest had over
1,250,000 views watching the Live Stream and uploaded videos.” Reggae Sumfest for 2018 is
expected to continue this explosive streaming and viewing growth, which brought Jet Blue in as
a presenting partner for the stream. Fans will be able to access the Live Stream for 2018
through the Live Streaming page on the website.” But, as Bogdanovich
points out, “there is nothing that can replace the energy and excitement of being at Catherine
Hall live”.
Past festivals and videos can be viewed on the YouTube channel & Reggae Sumfest Live
Streaming &  Video.
JetBlue, on the other hand, is elated to take part in Reggae Sumfest and will be working with
Reggae Sumfest and the Jamaica Tourist Board to give away hotel and air ticket inclusive 2 packages for two lucky winners to come to the festival from the United States. Additionally, plans are in place for a joint promotion locally to give away tickets to the festival.
“As the official airline partner of Reggae Sumfest, we are thrilled to be a part of this
extraordinary event that promotes Jamaican culture and brings people together through their
love of music. Reggae Sumfest is a great opportunity to showcase Jamaica as the relevant
destination that it is, while also benefitting its tourism industry and local economy”, stated
Giselle Cortes, Director of International Airports and Commercial. “JetBlue strives to support
the communities we serve by providing our customers, business partners and crew members
with outstanding experiences such as this one”, she added.
JetBlue is New York s Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-
Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 40
million customers a year to 102 cities in the US,Caribbean, and Latin America with an average of
1,000 daily flights. For more information please visit
“We are very proud of what we have been able to achieve in the past two years. We built on
the firm foundation laid by the Summerfest Team and it is our intention to grow the festival
further. In keeping with that objective, we are offering patrons more and more each year”, Mr
Bogdanovich said.