Another name coming from the famed dancehall alliance known as the 6ix is Salt Spring native Daddy 1.
Public relations specialist Tara Playfair-Scott says it’s all systems go for the inaugural staging of the Reggae Sumfest Get Social Awards.
The awards ceremony is set to take place next Saturday at Downsound Records’ headquarters on Belmont Road.
With nominees including some of the biggest names in the local music industry, as well as popular social-media personalities (local and international), the event is expected to be a star-studded affair.
Playfair-Scott told THE STAR that excitement has been steadily building and that with voting now closed, there is a heightened level of anticipation among nominees.
“We have had so many different persons telling us how excited they are that we have these awards. A lot of the nominees said they are so happy to be recognised by being nominated. We are glad to be able to recognise persons from all different fields. Plans are coming along great; we are coming down to the big day, so we are all excited,” she said.
She also revealed that the event will be streamed live on Sumfest’s Facebook page.
Interviews with the artistes will also be accommodated on the night via what she dubbed the ‘Go Live Room’.
Although many artistes are expected to be in attendance, it is still unclear if there will be any live performances on the night.
Playfair-Scott urged patrons to come out to the event as the night will be filled with surprises.
“Maybe we will have performances. You will have to be there to find out,” she said.
Nominees for the awards were announced via Sumfest’s Instagram page last month. Voting opened immediately after the announcements and closed last Friday.
Votes are currently being tallied, and the winners will be announced on June 29.
More than 100 social-media influencers were shortlisted across 35 categories including Best Male and Female Dancehall Artistes, Best DJ, Best Producer, Blogger of the Year, Kid Stars and many more.
“I’ve been doing it for so long, and sometimes you have to give it a breather. Nobody nuh waah drive one car for 30 years. You a go want a change. So me just seh, mek me give it a break and mek the people see me fresh again,” he said.
“They called me two times after the last time I performed, but the price never did too ‘hundred’ for me, and the next time dem call, I had different obligations. Even concerts like Best of the Best I used to do every year and stopped. Yuh nuh want it reach a point where when you go on stage, people seh dem tired fi see you and dem see you last year, the year before and the year before. No. Yuh fi mek dem embrace back yuh presence and seh, we haven’t seen you for a while on the stage.”
“Me like the vibes and direction weh Joe take it to. We might not have no international artistes, but him put out a 100 per cent fi di Jamaican artistes and make it our festival, and that is good,” Elephant Man said.
“Him captivate the people from abroad wid the grass roots and let dem know you’re not coming here to see Akon or Mariah Carey. You’re coming here to see nothing but dancehall. If you look on the line-up, it’s all ‘gas pedal’ non-stop. There is a different variety of artistes, and everybody is excited for Reggae Sumfest, so it’s gonna be crazy.”
Things are getting hot again in Montego Bay: From July 14 to 20, 2019, the well-known holiday resort on the Caribbean island of Jamaica will be host to the largest reggae festival in the world for the 27th time – the “Reggae Sumfest”. More than 50,000 visitors are expected.
The highlights of the event week are the two festival nights on 19 and 20 July. These evenings feature some of the island’s biggest stars – from contemporary roots reggae such as Protoje or Chronixx to dancehall greats like Govana to music legends like Beres Hammond.
Reggae is far from the only one, but the most famous style of music in Jamaica. He developed in the late 1960s from his predecessors Mento, Ska and Rocksteady. Through musicians like Peter Tosh, Jimmy Cliff and of course Bob Marley, the reggae became world famous and also influenced international pop culture.
Because of its key role in Jamaican society and its spiritual importance to the Rastafarian community, the Reggae 2018 was included by UNESCO in the list of intangible cultural heritage.
Many young Jamaicans today prefer the harder and electronic “riddims” of the dancehall. Nevertheless, reggae is and remains an integral part of Jamaican identity. The “Reggae Sumfest” is just one of many opportunities on the island to meet this unique style of music.
GLOBAL SOUNDCLASH @ REGGAE SUMFEST 2019
06/08/2019 by Press Release
Dancehall artiste LA Lewis believes that his Sumfest debut is imminent and could happen as early as next year.
“Me and Joe (Bogdanovich) always have a good relationship and he’s always boosting me to go in the music business. Every year, Trillionaire Records and LA Lewis play our part in promoting Sumfest, but next year certainly, I’ll be booked for it,” he said. “This year we’re supporting Sumfest behind the scenes and on the ground but next year, we a run the stage. It’s going to be a star time when the ‘seven star general’ touch Sumfest stage. You know I’m incontestable so there’s nothing to contest wid me.”
The entertainer revealed that despite making strides in the music industry in recent times, he believes the timing wasn’t right for him to introduce himself to the Sumfest audience and so even if he was offered a spot, he would have declined.
He added that having laid a solid foundation over the past five years, he is now ready to put his 100 per cent behind solidifying his music career.
“Over the years, LA Lewis was always in the marketing side of the industry and the promotion side. I’m the guru, the god of social media, the street god. Me did a make me name in the streets and build mi ting a certain way before me come out there wid di artiste thing serious, serious,” he said. “My company Trillionaire Records is up fully now … so we’re heading into the music business fully now. We even have a new artiste name Shynetyme from MoBay that we’re working with, and we a work wid artiste like Lybran and the 6ix dem also.”
The artiste also congratulated Reggae Sumfest on its 27th anniversary, stating that as the birthplace of reggae, he is proud that Jamaica has managed to sustain a show of Sumfest’s magnitude for so long.
“Sumfest are the ones holding up the dancehall and the reggae music industry, not only in Jamaica, but the world. Everyone knows that Jamaica is the factory, so any time the factory bruk dung, the whole world a go bruk dung. Me affi thank Joe for carrying on this, and Mr (Johnny) Gourzong dem for holding it out over the years. The thing is on a next level now.”