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DOWNSOUND ENTERTAINMENT WOULD LIKE TO THANK ALL THE GLOBAL FANS, SPONSORS, PARTNERS, VENDORS, ARTISTS, AND THE JAMAICAN PEOPLE FOR MAKING REGGAE SUMFEST 2018 THE BEST ACTION PACKED WEEK OF FESTIVAL EVENTS AND PERFORMANCES EVER……
DOWNSOUND ENTERTAINMENT WOULD LIKE TO THANK ALL THE GLOBAL FANS, SPONSORS, PARTNERS, VENDORS, ARTISTS, AND THE JAMAICAN PEOPLE FOR MAKING REGGAE SUMFEST 2018 THE BEST ACTION PACKED WEEK OF FESTIVAL EVENTS AND PERFORMANCES EVER……



THE LATEST

DOWNSOUND ENTERTAINMENT WOULD LIKE TO THANK ALL THE GLOBAL FANS, SPONSORS, PARTNERS, VENDORS, ARTISTS, AND THE JAMAICAN PEOPLE FOR MAKING REGGAE SUMFEST 2018 THE BEST ACTION PACKED WEEK OF FESTIVAL EVENTS AND PERFORMANCES EVER……
DOWNSOUND ENTERTAINMENT WOULD LIKE TO THANK ALL THE GLOBAL FANS, SPONSORS, PARTNERS, VENDORS, ARTISTS, AND THE JAMAICAN PEOPLE FOR MAKING REGGAE SUMFEST 2018 THE BEST ACTION PACKED WEEK OF FESTIVAL EVENTS AND PERFORMANCES EVER……

THE LATEST

DOWNSOUND ENTERTAINMENT WOULD LIKE TO THANK ALL THE GLOBAL FANS, SPONSORS, PARTNERS, VENDORS, ARTISTS, AND THE JAMAICAN PEOPLE FOR MAKING REGGAE SUMFEST 2018 THE BEST ACTION PACKED WEEK OF FESTIVAL EVENTS AND PERFORMANCES EVER……
DOWNSOUND ENTERTAINMENT WOULD LIKE TO THANK ALL THE GLOBAL FANS, SPONSORS, PARTNERS, VENDORS, ARTISTS, AND THE JAMAICAN PEOPLE FOR MAKING REGGAE SUMFEST 2018 THE BEST ACTION PACKED WEEK OF FESTIVAL EVENTS AND PERFORMANCES EVER……


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LATEST NEWS

“Caribbean Airlines signs on as new sponsor of Reggae Sumfest” — RJR News Online

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Caribbean Airlines signs on as new sponsor of Reggae Sumfest

Chairman of Downsound Entertainment and Reggae Sumfest Joe Bogdanovich has inked a deal with Caribbean Airlines.
This makes the airline the new presenting sponsor for Reggae Sumfest 2019.
Reggae Sumfest 2019, presented by Caribbean Airlines, will take place from July 14 to 20 at Catherine Hall, Montego Bay, St. James.
The festival will be one full week of events including, Inspire Awards, beach party, street dance, white party, The Blitz, Sound Clash, Sumfest Symposium, and ending with two festival nights.

“Caribbean Airlines to Sponsor Reggae SumFest and Reggae Girlz” – SLCN.Com

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Mastercard Uses Jamaica As Pilot For ‘I Accept’

Published: November 2, 2018 |Carlene Davis/Gleaner Writer
Luis Araujo, Mastercard’s Vice President of Marketing and Communications for the Caribbean

With approximately 11,000 merchant locations accepting Mastercard on the island, the leading technology company in the global payments industry said the decision to use Jamaica as the first Caribbean island to launch its ‘I Accept’ campaign was an excellent idea.

For the first time in Mastercard’s history for the region (Caribbean and Latin America), the new campaign, which started advertising locally and on social media in April this year, had all the content for the commercial shot on the island using local talent.

“This was a chance for us to present the brand to the Jamaican people with Jamaican flavour. It was a lot of learning to develop more intimacy with a lot of customers,” said vice-president of marketing and communications for the Caribbean, Luis Araujo.

In an interview with The Gleaner on Wednesday during Mastercard’s media day in Miami, Florida, Araujo said its ‘I Accept’ campaign is aimed at increasing its presence locally by using a holistic approach. The goal is to extend its reach and be accepted in more places.

 

MEASURING IMPACT

“We are seeing an increase in terms of real acceptance as it relates to location growth, which is the primary driver of this. We are measuring impact in terms of brand acceptance perception, so those results are going to come by the end of this year once we close the cycle of the campaign. The idea is to continue repeating these type of activations in 2019, increasing our relevancy and bringing more local content to the market,” said Araujo.

In three years, Mastercard is hoping to double the number of merchants using its service, targeting small and medium-size businesses that do not accept any electronic means of payment in Jamaica. Based on the feedback from the ‘I Accept’ campaign, it will be replicated across the Caribbean.

… Reggae Sumfest went cashless

Another first for Jamaica and Mastercard also occurred this year. The company sponsored its first music festival in the form of Reggae Sumfest and, for the first time in the festival’s 26-year history, assisted it to go cashless.

“That was terrific. You know, you start with a traditional approach and say, ‘Let’s sponsor this event’. Music is super relevant across the Caribbean and, in particular, in Jamaica. You know, reggae is just [a] synonym for Jamaica,” said Mastercard’s vice-president of marketing and communications for the Caribbean, Luis Araujo.

“So, what we identified there was not only an opportunity to connect with a passion point of the Jamaica people, to drive more local relevancy, but also to kind of create controlled ecosystems. It was a chance for us to showcase our technologies, such as contactless payments, the convenience of not carrying cash into this type of event, and that also represents an opportunity for us to educate our cardholders and our partners.”

Mastercard said it is interested in developing more local partnerships and is ready to go above and beyond traditional sponsorship.

“We want to partner more in the gastronomy area with relevant partners in the travel area, in shopping as well, those things that can help us connect more on a day-to-day basis with Jamaicans,” said Araujo.

 

 

 

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“Everyone Should Experience Jamaica’s Reggae Sumfest In Their Lifetime” HipHopDX.Com

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Everyone Should Experience

Jamaica’s Reggae Sumfest In

Their Lifetime

October 25, 2018

Everyone Should Experience Jamaica's Reggae Sumfest In Their Lifetime

Is there such a thing as a good stereotype?

When it comes to being in Jamaica, I’d say yes. The people are friendly,

they like weed, camaraderie, music — especially reggae music —

and living in low-maintenance harmony.

Such attributes are commonly and universally understood when it comes to

visiting the Carribean countryside but to actually experience it the flesh

resonates so much more real-life emotion.

I was fortunate to not only experience Jamaica’s prized attraction, Montego Bay

but its world-renown Reggae Sumfest — powered by Red Stripe.

This past summer marked the 25-year anniversary of the mega-concert series.

And the semblance resonated with all artists who were present. Whether it was Popcaan

or Spice or I Octane and Agent Sasco f.k.a. Assassin — all the way up to the royal pipeline

of Damian Marley performed with an extra dose of pride, seeing that the event was now a

must-do amongst tourist attractions.

I witnessed Maxi Priest belt out vocals so pristine that you would think he was a new artist.

Cali native J Boog brought a smooth level of G-funk to his performance and arguably the

real winner of the two-day affair was Bounty Killer, who had graced the Reggae Sumfest

stage 24 out of the 25 years it has existed.

But after sitting through an inaugural symposium that covered everything from the country’s

historic roots to the origins of its drum playing, I discovered how much reggae music mirrored

Hip Hop. It was the rebellious voice of the people who fight for freedom at any costs.

To experience the Reggae Sumfest for yourself, visit www.jtbonline.org.

Check out more pictures from the dynamite affair down below.

Baby Cham single
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damian close ups-4
damian wide shots-6
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“Reggae Night 2018 Stellar Line-up, thousands of pleased fans” — United Reggae

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018’s Sumfest’s Reggae Night on Saturday, July 21, 2018 featured a stellar line up of artistes that did not disappoint the thousands of fans present at Catherine Hall, Montego Bay. Among those who graced the stage were Naomi CowanKeznamdi, Hawaiian reggae artiste J BoogFantan MojahJesse Royal and Maxi Priest who graced the stage and brought the audience down memory lane, delivering a full set of his repertoire.

Fresh off his European tour and celebrating his earthstrong, Jr. Gong delivered a solid performance doing several songs of his Stony Hill album before closing with his anthem Welcome to Jamrock. To the delight of the audience, he was joined on stage by his son Elijah who dedicated his version of Stevie Wonder’s I Just Called to Say I Love you to his dad for his birthday. Beres Hammond, who received his Lifetime Award two nights prior was his usual exceptional self-delivering hit at after hit. During his set that lasted over an hour and a half, the crowd could be heard screaming and singing along to the ever popular songs including Full AttentionDouble Trouble and Can You Play Some More. He invited Beenie Man to join him on stage for a cameo appearance during which he the Doctor made up some impromptu lyrics with his usual catchy phrases.

One of the best dancers in the industry; Cham with his all-female band and his lovely dancers gave the audience all the hits he is known for. The show which ended in the wee hours of the morning was closed by the fireman Capleton. Die-hard fans who remained to the end were treated to his lively and energetic performance.

Gallery

Reggae Sumfest 2018, Naomi Cowan - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night, Naomi Cowan © Steve James
Reggae Sumfest 2018 - Reggae Night, Keznamdi © Steve James
Reggae Sumfest 2018 - Reggae Night, J Boog © Steve James
Reggae Sumfest 2018 - Reggae Night, Fantan Mojah © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night, Maxi Priest © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night, Damian Marley © Steve James
Reggae Sumfest 2018 - Reggae Night, Damian Marley © Steve James
Reggae Sumfest 2018 - Reggae Night, Kabaka Pyramid © Steve James
Reggae Sumfest 2018 - Reggae Night, Damian Marley © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night, Beres Hammond © Steve James
Reggae Sumfest 2018 - Reggae Night, Beres Hammond © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night, Cham © Steve James
Reggae Sumfest 2018 - Reggae Night, Damian Marley © Steve James
Reggae Sumfest 2018 - Reggae Night, Damian Marley © Steve James
Reggae Sumfest 2018 - Reggae Night, Beres Hammond © Steve James
IMG_2481_resize
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night, Capleton © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James
Reggae Sumfest 2018 - Reggae Night © Steve James

Reproduction without permission of United Reggae and is prohibited.

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“A Huge Success for this Dancehall Night” — United Reggae

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A Huge Success for this Dancehall Night

By Steve James for United Reggae — August 6th, 2018

Some of the biggest dancehall entertainers in the business turned out for this year’s staging of Reggae Sumfest 2018 Dancehall Night which was held at Catherine Hall, Montego Bay on July 20, 2018. The show started promptly at 7pm. The audience were treated to performances by new Ghanaian sensation Stonebwoy. On the heels of his upcoming album Hope River and though he came on early in the lineup, Sasco delivered a commanding performance. Bounty Killer delivered his usual high energy performance with his stinging social commentary. The audience went wild and stayed with him throughout his set. Spice who was fully decked in her Wakanda inspired outfit also delivered a very entertaining perfromance. Great performances were also done by SizzlaI OctaneDing Dong and Ravers ClaversAidonia and Masicka were among the other acts that performed.

There was no question that each artiste who performed came to deliver in their best, and that they did. Popcaan who performed in the early hours of Saturday morning was joined on stage by Dre Island to sing their hit single, We Pray. Dancehall night was fittingly closed with a ‘Mobay Tribute’ which included Rygin KingTeejay & Tommy Lee Sparta.

Check out these photos of the show.Reggae Sumfest 2018 - Dancehall Night © Steve James


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