Tag: ReggaeSumfest

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Montego Bay, JA Sumfest Blitz Pre-Event is a Sizzling Addition to the Week-Long Reggae Sumfest Festivities in Paradise
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Have you heard about the Reggae Sumfest Blitz All-Black Edition? The Blitz will take place on Wednesday, July 18th at 8 pm. at a new venue for Reggae Sumfest the swanky Hard Rock Café in Montego Bay. Get ready to slip into your sexiest black outfit, be wined and dined, and enjoy the upscale Jamaican party experience.

The event’s performers both come from Jamaican families: The UK’s sexy dancehall rapper Stefflon Don and Safaree from VH1’s Love & Hip Hop. They will perform incredible sets, with music juggling from the popular DJs: Creep from Chromatic, Rolexx, Noah Powah & Team Shella.

It’s going to be a high-energy event with special mixed drinks and gourmet cuisine all included in admission price.

Start making your travel arrangements now as this is a once-in-a-lifetime chance to take in all of the pre-events and authentic Jamaican reggae festivities all within one week in gorgeous Montego Bay.

Get your advance tickets now for sale here

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Must be 18 or over to Drink- Drink Responsibly

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Tourists Flock Jamaica For Sumfest, Says White

Published:Saturday | May 19, 2018 | 

Director of Tourism Donovan White (left) in a jovial mood as he chats with Robert Russell of Summerfest Productions at the launch of Reggae Sumfest 2018 at the Iberostar Suites in Montego Bay, St James, yesterday.

Calling Reggae Sumfest the epitome of Brand Jamaica, Director of Tourism Donovon White says the annual music festival is now one of the main pull factors bringing visitors to Jamaica.

Addressing a roomful of industry players and media personalities at the Iberostar Suites, Montego Bay, leg of the launch of Reggae Sumfest yesterday, White said the event can now easily be compared to “anything we have out there on the world stage”.

“The gains we have seen from staging an event of this magnitude have been phenomenal,” White said.

“Reggae Sumfest is now more than just your traditional show. It represents Jamaica and the Jamaican brand. It is a grand showcase of our music, our great tradition, our people and some of the greatest set of musicians in the world today.”

White, however, said that despite the growth of Sumfest, more has to be done to get Jamaica to enjoy more of the benefits of reggae, “which is on full display in venues across the world”.

“My feeling is that when you see a show in, say, places like Germany that pulls in 50,000-plus patrons for four consecutive nights … to watch a reggae festival without one single Jamaican act on it … it makes you ask the question … where is our music.”

White said that while there is no ready answer to address the concern, “we have to start the conversation as to who is managing our music … . How do we get some benefits from what is our own authentic music?”

“There is a serious ownership structure in the music that belongs to Jamaica,” he further explained. “We have seen reggae evolve from mento, from ska, into rocksteady, into dancehall. This is our music and our legacy. We have to be more involved on the business side.

“If that music is being reproduced in other parts of the world, what is our economic benefit? How do Jamaica and our musicians benefit from that?”

White said that while it’s flattering that reggae is being embraced globally “like never before”, Jamaican artistes have to better position themselves to get into the mainstream where they can be an integral part of the “lucrative market that is out there”.

“We are now past the flattery aspect of things,” he added. “We are now into trying to figure out how we can benefit from what is authentically ours.”

White also said that the Jamaican artistes have a very important role to play when they go on shows overseas, adding that “they are also an important part of brand Jamaica”.

“Our musicians are our ambassadors … . We must never forget that,” he added. “When they go out there on the world stage, they are representing Jamaica. They should also understand that music is a very powerful forum that they can use to spread a positive message … something that Sumfest has been doing for the past 25 years.”

The festival, which will be staged in the tourism capital from July 15 to 22, will see performances on the main nights from the likes of Beres Hammond, Damion ‘Junior Gong’ Marley, Capleton, Baby Cham, Spice, Popcaan and Tommy Lee.

The reggae festival kicks off with a beach party tagged Colourfest at Tropical Bliss. The event culminates at Catherine Hall Complex on Friday, July 20, and Saturday July 21st, climaxing with the Sumfest Morning Medz Tailgate at the Dump Up Beach.

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AG assures support for Sumfest amid security measures in Montego Bay

Attorney General and MP for West Central St James, Marlene Malahoo Forte with Sumfest organisers Robert Russell (left) and Joe Bogdanovich.Attorney General and MP for West Central St James, Marlene Malahoo Forte with Sumfest organisers Robert Russell (left) and Joe Bogdanovich.

Attorney General and Member of Parliament for West Central St James, Marlene Malahoo Forte has assured organisers of the annual Reggae Sumfest event in Montego Bay that she stands ready to make representations on their behalf to ensure that the enhanced security measures that have been rolled out in the parish do not adversely impact this year’s staging of the music festival.

Reggae Sumfest 2018 will take place at the Catherine Hall Entertainment Centre in Montego Bay, St James from July 15 to 22, 2018.  The festival is dubbed “the world’s greatest music festival”.

Following a recent meeting with Reggae Sumfest organisers Joe Bogdanovich and Robert Russell, Malahoo Forte said that she was pleased to hear from the businessmen, who declared their support of the extension of the state of public emergency, while candidly sharing their concerns about any logistic issue that may impact the staging of the music festival.

Malahoo Forte, in a news release, said “We had a very candid and cordial meeting.  The main issue discussed was the likely impact of the extension of the State of Public Emergency on Reggae Sumfest 2018.  Given the importance of the festival to the economy and the fact that my St James West Central Constituency is the home of the event, I assured the businessmen that I stand ready to make representation on their behalf to ensure that the enhanced safety and security objectives of the State are realised in ways that do not negatively impact the organizers, goods and service providers, patrons and everyone involved in the staging of the festival.”

Malahoo Forte said she will be keeping a close watch and she stands ready to have necessary dialogue with all relevant stakeholders to ensure that the event which has proven over the years to be a main bread-earner for citizens of St James is properly managed and implemented in the context of a state of public emergency.

“Music is regarded as one of the world’s most potent unifying forces and Reggae Sumfest brings people from all walks of life together.  In addition, the event provides much needed seasonal employment for our local citizens, a number of whom are from my St James West Central Constituency,” she said.

“Over the years, Reggae Sumfest has been a main bread-earner for the people.  It has also played a major role in attracting visitors to our second city,” she continued. “This has a  huge financial impact on our country’s economy.”

Meanwhile, CEO of Downsound Music, Joe Bogdonovich is excited about this year’s show which kicks off on Sunday July 15 with a Colourfest Beach Party which will be followed by a street dance along Montego Bay’s hip strip on July 16, an all-white party at Pier One on June 17 before the much anticipated World Sound Clash, also at Pier One, on July 19 and the two mega nights at the Catherine Hall Entertainment Centre on July 20 and 21.

Included also is Blitz at Hard Rock Café on July 18 and a Reggae Industry Symposium at the Montego Bay Convention Centre on July 20 and the Morning Medz at Dump Up Beach on the morning of July 22.

According to Bogdonovich, “We are in high spirits as we look forward to the 26th staging of Reggae Sumfest. We have added a few new events this year which we know will be well supported.  We love Montego Bay and we always seek to give the people what they want. The line-up for the two nights at Catherine Hall is the best. We have the boss, Beres Hammond, Grammy winning Damian “Jr. Gong” Marley and the Fireman Capleton as well as Maxi Priest who is well loved by all. In addition the crowd’s favourites are there and we should have a great show”.

 

 

 

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Spice to close Dancehall night?

May 14, 2018
Her scorching performance at Reggae Sumfest last year sparked debate on whether dancehall’s leading lady, Spice, was now the new Queen of Dancehall.

She impressed local and international media alike with her engaging set, with Vogue being among the first in the international sphere to place the dancehall crown on her head.

Fast-forward a year later and Reggae Sumfest organisers are considering Spice as this year’s closer on Dancehall Night.

Speaking with the STAR on the possibility, Reggae Sumfest’s Joe Bogdanovich described the ‘Queen of Stage’ as a phenomenal act who always brings something special to Sumfest.

“I believe Spice is a brilliant artiste whose performance gets better every year, and that in itself is phenomenal,” he said. “She is dynamic and a force to be reckoned with, one who isn’t hard to work with, and that’s why we keep bringing her back each year. Everything always runs so smoothly with Spice and you can always expect her to come with something spectacular.”

Bogdanovich admitted that when he booked Spice for the show, he wasn’t thinking of her for the closing act, but said as the show nears, he’s seeing more and more how fitting it would be to have her bring the curtains down on Dancehall Night 2018. “It’s a great idea, and we’re definitely going to reach out.

“We wouldn’t be surprised if she accepted because we have a good relationship, and Spice is one of those artistes who understand show business and what this would mean,” he said.

“Spice is at the peak of her career. She’s up there with the women who have made their mark on dancehall and she continues to represent the culture on an international level. She’s definitely up there with Lady Saw, who was one of the best to do it (close the show) over the years.”

PROVE THEIR WORTH

Speaking on that moment back in 2015 when Lady Saw closed the show, Bogdanovich expressed the need for more women to be given the opportunity to prove their worth on platforms such as Reggae Sumfest.

“I don’t have an answer for why more women haven’t been given that chance (to close the show), but I can say that the one woman who has did a phenomenal job, and I have no doubt that if Spice accepts, she will also give an outstanding performance. When given the chance, the women have always risen to the occasion. Spice is one such artiste, so regardless of where she performs, morning, noon or night, she’ll kill it,” he said.

Bogdanovich also explained the process behind getting an entertainer to close Sumfest’s dancehall night. He revealed that he has had encounters over the years that made him realise there are too many artistes who put money before culture. He said he has made it his point of duty to ensure that whoever closes Sumfest’s Dancehall Night understands that it is less about the money and more about the music.

“I’m trying to get people to understand the importance of Jamaican music. We should embrace culture like the rest of the world does and support each other and not price ourselves out of the music,” he said, pointing out that closing dancehall night on the ‘Greatest Show on Earth’ should be seen as a great opportunity for any artiste.

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How Tuna Fish Heir & Reggae Sumfest Owner Josef Bogdanovich Became One of Jamaican Music’s Biggest Advocates

Josef Bogdanovich and Robert Russell

“How can a country with just 3 million people receive so much recognition from people of so many different nationalities? Has anyone figured that out?” Bogdanovich asked. Struggling to be heard above the conversations fueled by the complimentary Red Stripe beer (Sumfest’s title sponsor) served at the bar of Lower East Side venue The DL, Bogdanovich, an American businessman whose experience in the entertainment industry dates back to the 1970s, raised his voice to a thunderous pitch.

“Yo! Have you figured it out yet? We must understand the power of this music and this festival. We must understand the economics of survival and acknowledge that unity is one of the keys to survival. Get educated! Stop the violence! Let’s celebrate unity and togetherness and show just how serious we are about our music, our festival, Reggae Sumfest.”

Montego Bay, Jamaica. 
Montego Bay, Jamaica’s Rising Violence Mirrors Past Troubles — With Music as a Balm

Bogdanovich’s plea to stop the violence refers to the spiraling gang-related murders/reprisal killings in and around Montego Bay stemming from notorious lottery scamming operations. In January 2018, the Jamaican government declared a state of emergency in St. James Parish, where Montego Bay is located, which remains in effect five months later.

Inaugurated in August 1993 at Montego Bay’s Catherine Hall as a vehicle to boost tourism during the summer’s low visitor arrivals season — and as a replacement for its predecessor Reggae Sunsplash, which had relocated to the outskirts of Kingston the same year — Reggae Sumfest has attracted thousands of visitors to Jamaica and generated millions for the island’s economy.

Artists like 50 CentCommonDestiny’s ChildNe-YoNicki MinajLionel RichieRihanna and Kanye West and other American superstars have headlined Sumfest over the years, but it’s reggae that dominates. Many Jamaican artists’ careers have been launched, ascended to the next level or generated interest far beyond the island’s shores directly from the festival’s stage. The legendary Toots and The Maytals, veteran Rastafarian roots singer Burning Spear, dancehall superstars Shaggy and Sean Paul and millennial reggae acts Chronixx and Raging Fyah are among the diverse Jamaican talent that have appeared on the Sumfest stage.

Artists’ escalating costs, juxtaposed with the devaluation of the Jamaican dollar, as well as competition with European summer reggae festivals looking to secure the most popular Jamaican acts, yielded an uncertain future for Reggae Sumfest 2016, which prompted one of the Sumfest founders, Robert Russell, to recommended Bogdanovich as an investor.

“We knew we would have had to scale back Sumfest quite a bit because we reached a point where we couldn’t afford the foreign [American] acts’ prices anymore as the festival’s sponsorship diminished,” Russell told Billboard while in Manhattan for the Sumfest launch. “I initially suggested that Joe get involved as an investor, but then I suggested he buy the festival so he didn’t have to contend with those shareholders who weren’t prepared to move forward and put more money into it, even though they have been reaping the benefits for many years. Joe agreed to buy it [for an undisclosed sum] with the condition that I remain involved, because he needed someone who knew the ropes.”

Los Angeles born and raised Bogdanovich — just “Joe” to his friends and colleagues — began visiting Jamaica in the early 1990s before settling in the island’s capital, Kingston, in 1999. He’s the grandson of the late Martin J. Bogdanovich, the founder of StarKist foods; as an heir to that affluence, Bogdanovich could have invested his resources in any number of entertainment endeavors, anywhere in the world. Yet he chose Jamaica and its reggae and dancehall music, which haven’t yielded financial returns for the island and its artists commensurate with their pervasive influence on popular culture.

“No one gets into this for the money, we do it out of passion, for the love of the music,” Bogdanovich told Billboard in New York, on the evening prior to Sumfest’s April 17th launch.

Bogdanovich, who worked as a film screenwriter, producer and director before turning to music, learned the rigors of the entertainment business from his older brother, Robert, a co-founder of Los Angeles-based Pacific Presentations, one of the largest concert promotion companies of the 1970s. He started the Acid Jazz record label in Los Angeles in 1992, focusing on dance music; a year later he founded Downsound Records. By 1995, Bogdanovich had established a Downsound office in Kingston and ever since, the label has signed and/or released music from an eclectic array of reggae and dancehall artists, charting a musical identity that is as flamboyant, unpredictable and occasionally controversial as Bogdanovich and his wider business moves.

Amidst the resurgence in roots reggae in Jamaica in the mid 2000s, Downsound Records found success with Rastafarian reggae artist Fantan Mojah, especially his meditative chant “Hail The King,” featuring veteran master drummer Bongo Herman, its video directed by Bogdanovich.

Bogdanovich/Downsound were involved in the career of singer Jah Cure, who rose to stardom while serving a 12-year sentence following a rape conviction, the result of what many argue was a biased trial. In 2006, Bogdanovich produced the song and directed the video for what best summarizes Jah Cure’s saga, one of the biggest reggae stories of the 2000s, “True Reflections (Behind These Prison Walls),” which Cure recorded behind bars.

In 2013, Bogdanovich signed and brought resurgent interest to the iconic but troubled deejay Ninja Man, considered the king of clashing (a prototype of hip-hop’s MC battles) since the 1980s. Ninja Man, an admitted crack cocaine user, teamed up with Downsound’s younger signee Specialist as they sparred for generational supremacy on the popular dancehall single “Dweet“; Bogdanovich directed the song’s video and has a speaking role in its opening scenes.

Ninja Man parted ways with Downsound in 2015, was found guilty of a 2009 murder in 2017, and is now serving a life sentence.

Some Downsound artists’ well-publicized, occasionally-acrimonious departures from the label — including Fantan Mojah, deejay Foota Hype, sing-jay Nature and especially female dancehall artist Ishawna — have provided plenty of fodder for Jamaican tabloids and reggae gossip sites. Unsurprisingly, Bogdanovich now prioritizes other entertainment activities over his label pursuits. “We are not really interested in artists now because they sell us out; we’ve been shortchanged so many times that it’s irresponsible for me to spend my time and resources on them,” Bogdanovich said. “We lost a lot of years where my time could have been better spent for the industry, and that is in concert promotion and production.”

Over the past four years, Bogdanovich has elevated his corporate profile with several multimillion-dollar investments in Jamaica. He is a major shareholder in the KLE Group, which operates Usain Bolt‘s Tracks & Records, the popular sports bar/restaurant co-owned by the celebrated Olympian. Bogdanovich also acquired Hardware & Lumber, the island’s largest retail hardware chain, in 2016.

In 2017, Bogdanovich established “Caribbean Love Now” to aid Caribbean islands ravaged by Hurricanes Irma and Maria. Caribbean Love Now held its inaugural fundraising concert, Jamathon, in November, featuring 30 primarily Jamaican acts, all of whom donated their time for the event. Bogdanovich wouldn’t disclose how much was raised from Jamathon, which is slated to be an annual event, but the organization has already sent containers of relief supplies to the Eastern Caribbean island of Dominica; Bogdanovich and a Jamaican team are scheduled to visit Dominica later in the year to oversee the rebuilding of a school and hospital there. The official song for the Caribbean Love Now campaign, “Carry On,” features an all-star Jamaican cast including Tessanne Chin (season 5 winner of NBC’s The Voice), Tarrus Riley and Chronixx, produced by Sean DiedrickDean Fraser and Sherieta Lewis, for Downsound Records.

But the brightest jewel in Bogdanovich’s glittering collection of acquisitions — and potentially its most valuable — is Reggae Sumfest. Since taking the reins in 2016, he’s introduced HD live streaming and a 360 virtual reality access app, which he says generated 60 million digital impressions in 2017, three times more than 2016. Bogdanovich has expanded the now 26-year-old festival to eight days this year (July 15-22), which will include the inaugural Sumfest Inspire Awards, given to industry practitioners; a reggae business symposium; and an international sound system clash, World Clash, organized by preeminent sound system promoters Irish and Chin.

Downsound Entertainment has pioneered a reciprocal promotion strategy between Sumfest and Damian Marley’s Welcome to Jamrock Reggae Cruise, which celebrates its fifth anniversary this year (Dec. 1-5). Most significant of all, Bogdanovich has jettisoned American headliners from Sumfest’s concerts, Festival Nights 1 and 2.

“We use the slogan ‘our music, our festival’ because we’ve reinstated Jamaicans as Sumfest’s international stars,” says Bogdanovich of the lineup, which includes legendary vocalist Beres Hammond; English-Jamaican singer Maxi Priest; dancehall stars Popcaan and Aidonia; Fantan Mojah; Rastafarian chanter Sizzla; longtime Downsound artist Harry Toddler; and Marley. “I want to highlight reggae and dancehall, to bring more business to Jamaica because it’s a great, blessed island,” Bogdanovich says. “And I am doing everything I can to support it.”

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Reggae Sumfest Goes Larger – Three More Launches Before Weeklong Staging Begin

With the goal being to develop Reggae Sumfest to rival mega-fests like Coachella (California, USA), AfroPunk (started in Brooklyn, New York, USA) or Glastonbury (England), by inviting a pilgrimage of reggae and dancehall music lovers to Montego Bay annually, principal Joe Bogdanovich reiterated his determination to continuously develop the show’s offerings by spreading the festivities across an entire week.

While the main events will be Dancehall Night (scheduled for Friday, July 20, this year) and Reggae Night (Saturday, July 21), Bogdanovich revealed at a rap session on Wednesday in Kingston that patrons are welcome to enjoy additional features like beach parties, a festival ‘mall’ and an educational symposium.

The 2018 festival had its first launch event in New York in April and, before the opening bell, there will be three more. On May 16, the festival will launch in Montego Bay, before traversing to Kingston on May 30. Finally, Reggae Sumfest will make its way to Wynwood Art Walk for the fourth launch in Miami, Florida, on June 9.

To kick off the weeklong activities is the Sumfest Colorfest Beach Party on Sunday July 15, hosted by Yanique ‘Curvy Diva’ Barrett. The next day will be the Sumfest Street Jam: I Love MoBay, at the Old Hospital Park.

Maintaining the elimination of International Night, Reggae Sumfest has still created a space for an international showcase, so on Tuesday, July 17, the Sumfest All-White Party will return to Pier 1, followed by Sumfest Blitz on Wednesday, July 18, at the Hard Rock CafÈ. It will be hosted by Love and Hip-Hop star Safaree, with a performance by Britain’s Steff London.

Fresh in the line-up is the Reggae Industry Symposium, where the Dance Xpressionz crew will host a ‘learn-to-dance’ workshop. Also proposed for that event is a workshop on how to juggle reggae and dancehall music, as well as a panel discussion focused on women in dancehall. The symposium is scheduled to take on the morning of Friday, July 20, before Dancehall Night.

Improving upon the food court introduced last year, the brand is prepared to take the event to the next level with the introduction of the Sumfest Mall. It is expected that there will be 16 shops in operation, selling wares from Jamaica artisans such as painters, sculptors and jewellers.

During the media rap session, senior producer of DownSound Entertainment, Cordell ‘Skatta’ Burrell, spoke on the power of the brand’s social media marketing. Last year, there were a number of skits produced for social media, encouraging patrons to attend the event. From all those efforts, the team reports that Reggae Sumfest made 65 million online impressions.

This year, the social media campaign began as early as January 1, with flyers of acts who were already confirmed for the show. Burrell reports that the effort has garnered positive results, with international patrons booking tickets – sans radio or television presence. The organisers have even wrapped ‘dollar’ vans in New York to pull more international eyes to the upcoming summer festival.

Slated to take the stage on Dancehall Night are Sizzla, Popcaan, Aidonia, Bounty Killer, Spice, Harry Toddler, Agent Sasco, Shane O, Tosh Alexander, Tommy Lee, Dance Xpressionz, Rygin King, Jah Fabio, D-Major and Kemar Hicon, Accid, Vanzo, Govana, Presskay and Stonebwoy (Ghana). Reggae Night will feature performances by Beres Hammond, Damian ‘Jr Gong’ Marley, Maxi Priest, Capleton, Cham, Fantan Mojah, J Boog; Keznamdi, Stushi, D’Yani, Jah Dore, Jesse Royal, Raging Fyah, Naomi Cowan and Empress Ayeola.

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Reggae Sumfest 2018: A Week-Long Reggae Party in Paradise


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Reggae Sumfest & Downsound Entertainment have set the bar for Reggae events sky-high with the Week-Long Sumfest Event Schedule for 2018! 

Reggae fans from around the world are already scooping up their tickets to the hottest week in Reggae & Dancehall and will arrive in Montego Bay by July 15th to experience the festival of a lifetime.

Pre-Events Include:

The Colorfest Beach Party on July 15 at Tropical Bliss Beach

The Free Street Dance and Party on July 16 on the Hip Strip

The All White Party at Pier One on July 17

The Blitz Party at The Hard Rock Cafe with inclusive food and drinks on July 18

The 20th Anniversary of Irish & Chin’s World Clash on July 19 at the Pier One Event Centre

Reggae Sumfest

The Main Festival Nights on July 20 & 21 at Catherine Hall Entertainment Center features the greatest stars of Reggae and Dancehall ~ all night long!

The Festival Week winds up with a 7am Tailgate Party at Dump Up Beach, called Morning Meds.

 Advance Tickets Now On Sale for All Reggae Sumfest Events…And don’t forget to print out your free tickets to the big Street Dance on the Hip Strip Monday July 16…. Don’t miss out….The Ultra VIP with Seat Tickets are going fast…As well as VIP Tickets…and GA….Reggae Sumfest 2018 looks like it is heading to a sellout. 

The festival will again be live-streamed in high-definition video.

Reggae Sumfest has become the most watched Reggae & Dancehall festival in the world….Don’t miss it!

 

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A safe Sumfest

BY RICHARD JOHNSON
Observer senior reporter
johnsonr@jamaicaobserver.com

May 03, 2018 5 Comments

A section of the crowd attendig a previous staging of Reggae Sumfest at Catherine Hall in Montego Bay, St James.

THE state of public emergency currently in place in St James will have no adverse effect on this year’s staging of the annual music festival Reggae Sumfest, according to organisers.

The event is slated for July 15 to 22.

Joe Bogdanovich, CEO of DownSound Entertainment and chairman of Summerfest Productions, promoters of the festival, said the operation, which is in place to reduce the rising levels of criminal activity in that western city, will result in tighter productions at all the events to meet the agreed timelines.

“We’re starting early this year. The show on Friday night begins at eight o’clock and ends at six. We have some restrictions this year in terms of how late we can be out and I think that all these restrictions are rather positive for us because not only are we more safe than ever before, but we will be able to get to bed before the rooster crows,” Bogdanovich told the media at a rap session held at his DownSound Entertainment corporate office in New Kingston yesterday.

“There’s no question that there is more safety in the country now and the fact the people who live there welcome this extension. Everybody is feeling a sense of normalcy in terms of being more comfortable and safe. The pre-events will end by 2 o’clock, all of them. We have very good safety there. We have never had a problem in the Sumfest area and that won’t change,” he continued.

The state of public emergency was implemented on January 18 of this year for 14 days. It was extended by Parliament as required by the constitution. A further extension to August 2 was approved by the Senate yesterday.

At the session, Bogdanovich skirted around announcing a definitive price tag to stage the event but noted that this year’s show should make money based on the level of sponsorship from local and international partners.

 “It’s a very expensive festival. We’ve expanded to eight days from seven; there are now 10 events. It costs money to project the image of what real reggae and dancehall music is all about and I think the production that we do compared to what you see in other countries is second to none. The box office certainly does not pay for the expenditure that we do. We are actually spending more money this year in terms of the production and the line-up than ever before. We have more meaningful sponsors than ever before. To do the kind of production that we do to make the world understand how dynamic reggae and dancehall music is, it takes a lot of production and we need international sponsors to support us and we’re on the road to doing this. I believe this year we’ll make money,” he said.

First held in 1993, Reggae Sumfest has featured dancehall’s elite such as Beenie Man, Buju Banton, Lady Saw and Capleton. International acts, including TI, Common, Usher, Chris Brown, Snoop Dogg, R Kelly, Ne-Yo, Mary J Blige, and Alicia Keys have also performed on it.

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