Tag: reggae

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REGGAE SUMFEST 2018 IN GIAMAICA

“Musica, divertimento e paesaggi da togliere il fiato: dal 15 al 22 luglio Montego Bay apre le porte al Reggae Sumfest 2018 per una 7 giorni di eventi imperdibili all’insegna della musica Reggae”

L’estate in Giamaica è sotto il segno della musica. Con i caldi raggi di sole arriva anche uno degli appuntamenti più attesi di tutto il calendario giamaicano. È iniziato, infatti, il conto alla rovescia per la venticinquesima edizione del Reggae Sumfest, uno dei più importanti appuntamenti internazionali con la musica reggae. Dal 15 al 22 luglioMontego Bay si trasformerà in un palcoscenico a cielo aperto per ospitare i più importanti artisti del panorama locale e internazionale e puntare i riflettori sul genere reggae dancehall. Per l’occasione tanta musica, una vivace atmosfera e ospiti d’eccezione travolgeranno l’isola caraibica.

Fin dal lontano 1993, momento in cui venne istituito il festival, la Giamaica apre le porte alla rassegna musicale che celebra il groove e la sua patria. Artisti del calibro di RihannaKanye WestUsherChristopher BrownAlicia KeysNicky Minaj50 CentLionel Ritchie e tanti altri, si sono alternati sul palcoscenico di Montego Bay per omaggiare la cultura musicale di questo paese ed offrire a tutti gli amanti del genere spettacoli ineguagliabili. A seguito dell’enorme successo delle precedenti edizioni, per il 2018 è stata prevista una la line up di eventi che si alternerà per un’intera settimana. L’inizio dei festeggiamenti sarà il 15 luglio con il The Colorfest Beach Party presso la Tropical Bliss Beach. Seguiranno il The Free Street Dance and Party il 16 luglio sulla Hip Strip, il The All White Party al Pier One il 17 luglio, il The Blitz Party all’Hard Rock Cafe il 18 luglio e il 20° anniversario dell’Irish & Chin’s World Clash il 19 luglio al Pier One Event Center. La festa continuerà con il The Main Festival Nights del 20 e 21 luglio, al Catherine Hall Entertainment Center, dove entreranno in scena le più grandi star del Reggae e della Dancehall con un intrattenimento che durerà tutta la notte.

Il festival musicale calerà il sipario con un appuntamento unico: dalle 7 del mattino, nella spettacolare cornice della Dump Up Beach, l’elettrizzante Morning Meds animerà la spiaggia per l’intera giornata. Il party, che celebrerà il ritmo e il talento degli artisti, permetterà di assistere a performance live e trascorrere l’intera giornata tra divertimento e buona musica.

James Bond Beach (Photo credits StandeHaas.com)

Tutti i fortunati che avranno l’opportunità di vivere dal vivo queste indimenticabili esperienze ed entrare in contatto con la vera anima della Giamaica potranno acquistare i biglietti per i singoli appuntamenti, per il weekend o per l’intera settimana direttamente sul sito web del Reggae Sumfest 2018. Per tutti gli amanti del genere musicale che invece non potranno unirsi al festival reggae più conosciuto al mondo, anche quest’anno, avranno la possibilità di seguire i concerti in diretta streaming per tutto il corso della settimana.

Frenchmen’s Cove (Photo credits StandeHaas.com)

Complice il festival musicale, la settimana del 15 – 22 di luglio rappresenta uno dei periodi migliori per scoprire la Giamaica. Proprio per l’occasione, Rasta Snob Movement offre la possibilità di unirsi al Jamaica Sumfest trip 2018, “il viaggio più stupefacente dell’estate”. Con un pacchetto di 15 giorni, 8 notti a Montego Bay e 6 notti a Negril (hotel/resort), sarà possibile volare in Giamaica e combinare paesaggi ed esperienze tra Montego Bay, Negril e Nine Miles con una quota di partecipazione di 2.300€(www.rastasnob.it – tel. 339/3183268).

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When it comes to Jamaica, reggae and Red Stripe go hand in hand.

To continue to bring a taste of Jamaica to more and more people beyond the island and to celebrate the 100-year anniversary of Jamaican brewer Desnoes Geddes Limited (D&G), Red Stripe has teamed up with LA based Jamaican musician & producer Paul “Pablo” Stennett and a number of Jamaican artists to create original singles representing the evolution of Jamaican music throughout the years.

Red Stripe officially debuted the first single from the album with a live performance from reggae artist Christopher Martin at this Saturday’s, “Wayup Stayup” block party @ Wynwood Artwalk, an event marking the official countdown to the premier festival of Jamaican music, Reggae Sumfest to be hosted in Montego Bay next month.

The track, which will serve as the unofficial Red Stripe anthem,

features follow along choreography also debuted during the live performance on Saturday. The full album including Christopher Martin’s track will be available for download later this month – a portion of proceeds will go to the “We are Tomorrow Foundation,” an organization developed to help inner-city youth explore and nurture their musical talents. Track previews, updates and more details about the album will be available on www.redstripebeer.com

Photos courtesy of Redstripe

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Sumfest Goes Cashless – 20% Off Tickets For Mastercard Users While Supplies Last

Published:Wednesday | June 6, 2018 | Shereita Grizzle/Gleaner Writer

Marketing consultant for Reggae Sumfest, Marcia McDonnough (left), Joe Bogdanovick of Downsound Entertainment (second left), Robert Russell of Reggae Sumfest (second right) and Uhriel Bedoya, Mastercard Country Manager for Jamaica, Trinidad and Tobago, Haiti and Bermuda, at Downsound’s Belmont Road, New Kingtston, offices yesterday.

For the first time in the festival’s 26-year history, Reggae Sumfest will be going cashless. The announcement was made yesterday morning at Downsound Entertainment’s headquarters on Belmont Road, New Kingston. Sumfest has partnered with global payments giant Mastercard, so come July 15-22, patrons will be able to make purchases at all the different facilities set up at Catherine Hall, Montego Bay.

The Sumfest team explained that with the global technological environment experiencing continued expansion, it is only fitting that a world-renowned festival get with the times. “My mission is to continue to push the envelope in terms of technology, as we’ve done with our live streaming and now the partnership with Mastercard to enter a cashless environment, which is where the world is and where the rest of the world is catching up to,” said Downsound’s Joe Bogdanovich. “For me, in order for us to continue the growth of Reggae Sumfest and compete with the best festivals in the world, we need international sponsors, and it’s great that Mastercard has jumped on board.”

In their official press release about the partnership, Bogdanovich expressed a desire to work with the Mastercard team on a long-term basis. Yesterday, Uhriel Bedoya, Mastercard country manager for Jamaica, Trinidad and Tobago, Haiti and Bermuda, said “Partnering with Sumfest is tremendous, because we meant it when we said we are committed to Jamaica as a market. Our partnership with Sumfest is just the beginning, so stay tuned. We don’t make commitments on one-year basis or short term, we are looking to make longer-term commitments, so this is a way to start our Jamaican journey. For us, Sumfest is about the experience, and we want to make sure the attendees at Sumfest have a seamless experience from the moment they acquire their tickets.” While supplies last, Sumfest tickets purchased with a Mastercard at any of the outlets will see the buyer obtain a 20 per cent discount.

SAFETY CONCERNS

Safety also played a role in Sumfest’s decision to go cashless. Not keen on speaking too much on the crime situation and the state of emergency – or enhanced security measures – currently on in St James, the Sumfest organisers explained that cashless is a way they can help to ensure patrons have a safe experience. “We know how it is sometimes; you don’t want the security risk of having a lot of cash on you. We are working with the cashless environment, so you don’t have to walk with cash at all. We are also doing it so that if you don’t have enough cash, you have your card,” explained marketing consultant for Reggae Sumfest, Marcia McDonnough.

She also revealed that with the introduction of a Sumfest Mall, this year, the shopping experience patrons are accustomed to will be maximised. “We’ve always had vendors at the festival, but this is the first year we will have them set up in a mall-like setting. The way we are presenting them this year is a bit different, and the major difference is that we will be accepting cards in these areas,” she said. “We will be making sure we have those credit card machines all over the venue, anywhere you will need to make a purchase, if it’s drinks, more tickets at the venue, the food court and the mall.”

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Capleton to close Sumfest reggae night

June 01, 2018
Capleton in full flight on stage.

Capleton the Fireman will be closing night two, popularly called Reggae Night, of this year’s renewal of Red Stripe Reggae Sumfest.

“Capleton always delivers, so it doesn’t matter if he’s on Dancehall Night or Reggae Night. He blazes the stage whenever he touches it,” Joe Bogdanovich, CEO of Sumfest, said.

“He’s been one of those performers over the years that gets better each time. He’s a guy that has fire in his heart, fire in his soul, and he lights things up, so we’re looking forward to what he has to offer this year. Reggae Night is going to be something special, and people are going to see that we didn’t need international acts to come here and excite and pull a crowd because we have top-notch international acts right here at home,” Bogdanovich added.

Several top artistes have been billed to perform on night two of the festival. They include Beres Hammond, Jr Gong, Maxi Priest, Cham, J Bogg, Jesse Royal Jahdore, Fantan Mojah, Empress Ayeola and Raging Fyah.

Bogdanovich, who took over Sumfest in 2016, said his aim for the festival this year is to make Reggae Night as big as Dancehall Night.

“Every year, I think about how we can top the year before because growth is important for me. When we cut out International Nght, a lot of people were sceptical, but since then, Dancehall Night has grown to where we’ve seen record turnouts, and the aim now is to get the numbers up for Reggae Night as well,” he said.

MORE EXCITEMENT

“We have seen where Reggae Night has grown, but it’s not where we want it to be yet. Dancehall Nnight carries the most excitement of the two nights in terms of the buzz from people, and we want to get that excitement level up for Reggae Night as well.”

Bogdanovich said that this year’s line-up for Reggae Night was specifically designed to increase the excitement on the night.

“We have a very good line-up this year with a few surprises expected on Reggae Night, so we hope to top Dancehall Night this year. Jr Gong is going to be fabulous, and it will be his birthday, so expect something special from him. Beres always delivers, and Maxi Priest, too, is going to be phenomenal,” he said.

Meanwhile, there have been talks that dancehall’s leading lady, Spice, will be closing Dancehall Night this year. However, with just over a month to go until the greatest reggae show on earth takes over the city of Montego Bay, it is still unclear who the 2018 closer will be. “I can guarantee whoever that person is, they will perform to a packed venue because nobody will be leaving until the show ends, and trust me, they’re going to want to wait and see,” he said.

“We have artistes clamouring to close the show, so whoever that will be, they will be excited, and they will give it their best. It’s going to be a high-energy performance, and it will be worth it.”

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Reggae Sumfest 2018 launched in Kingston

Thursday, May 31, 2018

 

KINGSTON, Jamaica — Reggae Sumfest 26 was launched yesterday in an evening of flair involving impassioned speeches and captivating performances, all amidst an environment of high energy.

The event, which took place at Usain Bolt’s Tracks and Records, was emceed by the vibrant Miss Kitty who remarked about the importance of music and the role it plays in Jamaica’s culture today.

The main speaker for the night was the Olivia ‘Babsy’ Grange, Minister of Culture, Gender, Entertainment and Sport, who took a nostalgic trip down memory lane to the genesis of Reggae Sumfest

“This is indeed the greatest reggae festival on earth. I’m proud to see the continuation over the years and the value that it has brought and continues to bring to Jamaica. Before there was Reggae Sumfest there was Reggae Sunsplash and I want to pay tribute to those who gave of their time and effort to make it a reality,” she said.

Also speaking at the event was Josef Bogdanovich, CEO of Downsound Entertainment, organisers of Reggae Sumfest.

“This year’s line-up is simply awesome. We have expanded the festival to eight days with seven preview and post events and two weekend live stage shows. Last year’s festival was great but this year is even more promising; there’s something for everyone,” stated Bogdanovich.

He also welcomed four major new sponsors for the festival stating, “I want to recognise the addition of four new mega sponsors, Mastercard, Jet Blue, NCB and GraceKennedy.

“I also want to thank all the sponsors who have been with us from the beginning, without you none of this would have been possible”.

The evening concluded with performances by Bounty Killer, JahDore, Teejay, Fantan Mojah, among others.

Reggae Sumfest 2018 will run from July 15-22, with the festival nights 1 and 2 on the 20th and 21st respectively. Some of the most recognisable names in Jamaican music have been confirmed including Damian ‘Junior Gong’ Marley, Beres Hamond, Spice, and Popcaan.

Balford Henry

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Billboard highlights Joe Bogdanovich’s links with Jamaican music

Monday, May 21, 2018

Joe Bogdanovich (centre) with Reggae Sumfest founders Johnny Gourzong (left) and Robert Russell.

KINGSTON, Jamaica — Leading American entertainment publication, Billboard Magazine, has featured Downsound Entertainment boss, Josef Bogdanovich, and his role as one of the most prominent advocates, of Jamaican music both locally and internationally.

Billboard is an American entertainment media brand owned by the Billboard-Hollywood Reporter Media Group, a division of Eldridge Industries.

It publishes articles on news, video, opinion, reviews, events and style. It is also known for its music charts, including the Billboard Hot 100, Billboard 200 and Billboard Reggae Chart, tracking the most popular singles and albums in various genres.

The article, released on May 8, chronicles Bogdanovich’s professional life in the music business, going all the way back to his founding of one of the largest concert promotion companies of the 1970s, Los Angeles-based Pacific Presentations.

However, the real highlight of the article was his visionary stewardship of Reggae Sumfest.

By 2016, when he acquired Sumfest, it had suffered scale backs due to low investment and festival management, and could no longer afford the famous international acts to which patrons had become accustomed.

However, in only two years, Bogdanovich has successfully changed the festival’s structure, to feature primarily Jamaican talent and transformed the once struggling Sumfest into the most anticipated musical event in the region.

Despite his praiseworthy leadership of Reggae Sumfest, in the Billboard article Bogdanovich humbly credits his love of the Jamaica and its music as his primary motivation.

I want to highlight reggae and dancehall, to bring more business to Jamaica because it’s a great, blessed island. And I am doing everything I can to support it,” he said.

The full article can be found at: https://www.billboard.com/articles/business/8455072/starkist-heir-reggae-sumfest-owner-josef-boganovich-profile
Billboard highlights Joe Bogdanovich’s links with Jamaican music

Balford Henry

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How Tuna Fish Heir & Reggae Sumfest Owner Josef Bogdanovich Became One of Jamaican Music’s Biggest Advocates

Josef Bogdanovich and Robert Russell

“How can a country with just 3 million people receive so much recognition from people of so many different nationalities? Has anyone figured that out?” Bogdanovich asked. Struggling to be heard above the conversations fueled by the complimentary Red Stripe beer (Sumfest’s title sponsor) served at the bar of Lower East Side venue The DL, Bogdanovich, an American businessman whose experience in the entertainment industry dates back to the 1970s, raised his voice to a thunderous pitch.

“Yo! Have you figured it out yet? We must understand the power of this music and this festival. We must understand the economics of survival and acknowledge that unity is one of the keys to survival. Get educated! Stop the violence! Let’s celebrate unity and togetherness and show just how serious we are about our music, our festival, Reggae Sumfest.”

Montego Bay, Jamaica. 
Montego Bay, Jamaica’s Rising Violence Mirrors Past Troubles — With Music as a Balm

Bogdanovich’s plea to stop the violence refers to the spiraling gang-related murders/reprisal killings in and around Montego Bay stemming from notorious lottery scamming operations. In January 2018, the Jamaican government declared a state of emergency in St. James Parish, where Montego Bay is located, which remains in effect five months later.

Inaugurated in August 1993 at Montego Bay’s Catherine Hall as a vehicle to boost tourism during the summer’s low visitor arrivals season — and as a replacement for its predecessor Reggae Sunsplash, which had relocated to the outskirts of Kingston the same year — Reggae Sumfest has attracted thousands of visitors to Jamaica and generated millions for the island’s economy.

Artists like 50 CentCommonDestiny’s ChildNe-YoNicki MinajLionel RichieRihanna and Kanye West and other American superstars have headlined Sumfest over the years, but it’s reggae that dominates. Many Jamaican artists’ careers have been launched, ascended to the next level or generated interest far beyond the island’s shores directly from the festival’s stage. The legendary Toots and The Maytals, veteran Rastafarian roots singer Burning Spear, dancehall superstars Shaggy and Sean Paul and millennial reggae acts Chronixx and Raging Fyah are among the diverse Jamaican talent that have appeared on the Sumfest stage.

Artists’ escalating costs, juxtaposed with the devaluation of the Jamaican dollar, as well as competition with European summer reggae festivals looking to secure the most popular Jamaican acts, yielded an uncertain future for Reggae Sumfest 2016, which prompted one of the Sumfest founders, Robert Russell, to recommended Bogdanovich as an investor.

“We knew we would have had to scale back Sumfest quite a bit because we reached a point where we couldn’t afford the foreign [American] acts’ prices anymore as the festival’s sponsorship diminished,” Russell told Billboard while in Manhattan for the Sumfest launch. “I initially suggested that Joe get involved as an investor, but then I suggested he buy the festival so he didn’t have to contend with those shareholders who weren’t prepared to move forward and put more money into it, even though they have been reaping the benefits for many years. Joe agreed to buy it [for an undisclosed sum] with the condition that I remain involved, because he needed someone who knew the ropes.”

Los Angeles born and raised Bogdanovich — just “Joe” to his friends and colleagues — began visiting Jamaica in the early 1990s before settling in the island’s capital, Kingston, in 1999. He’s the grandson of the late Martin J. Bogdanovich, the founder of StarKist foods; as an heir to that affluence, Bogdanovich could have invested his resources in any number of entertainment endeavors, anywhere in the world. Yet he chose Jamaica and its reggae and dancehall music, which haven’t yielded financial returns for the island and its artists commensurate with their pervasive influence on popular culture.

“No one gets into this for the money, we do it out of passion, for the love of the music,” Bogdanovich told Billboard in New York, on the evening prior to Sumfest’s April 17th launch.

Bogdanovich, who worked as a film screenwriter, producer and director before turning to music, learned the rigors of the entertainment business from his older brother, Robert, a co-founder of Los Angeles-based Pacific Presentations, one of the largest concert promotion companies of the 1970s. He started the Acid Jazz record label in Los Angeles in 1992, focusing on dance music; a year later he founded Downsound Records. By 1995, Bogdanovich had established a Downsound office in Kingston and ever since, the label has signed and/or released music from an eclectic array of reggae and dancehall artists, charting a musical identity that is as flamboyant, unpredictable and occasionally controversial as Bogdanovich and his wider business moves.

Amidst the resurgence in roots reggae in Jamaica in the mid 2000s, Downsound Records found success with Rastafarian reggae artist Fantan Mojah, especially his meditative chant “Hail The King,” featuring veteran master drummer Bongo Herman, its video directed by Bogdanovich.

Bogdanovich/Downsound were involved in the career of singer Jah Cure, who rose to stardom while serving a 12-year sentence following a rape conviction, the result of what many argue was a biased trial. In 2006, Bogdanovich produced the song and directed the video for what best summarizes Jah Cure’s saga, one of the biggest reggae stories of the 2000s, “True Reflections (Behind These Prison Walls),” which Cure recorded behind bars.

In 2013, Bogdanovich signed and brought resurgent interest to the iconic but troubled deejay Ninja Man, considered the king of clashing (a prototype of hip-hop’s MC battles) since the 1980s. Ninja Man, an admitted crack cocaine user, teamed up with Downsound’s younger signee Specialist as they sparred for generational supremacy on the popular dancehall single “Dweet“; Bogdanovich directed the song’s video and has a speaking role in its opening scenes.

Ninja Man parted ways with Downsound in 2015, was found guilty of a 2009 murder in 2017, and is now serving a life sentence.

Some Downsound artists’ well-publicized, occasionally-acrimonious departures from the label — including Fantan Mojah, deejay Foota Hype, sing-jay Nature and especially female dancehall artist Ishawna — have provided plenty of fodder for Jamaican tabloids and reggae gossip sites. Unsurprisingly, Bogdanovich now prioritizes other entertainment activities over his label pursuits. “We are not really interested in artists now because they sell us out; we’ve been shortchanged so many times that it’s irresponsible for me to spend my time and resources on them,” Bogdanovich said. “We lost a lot of years where my time could have been better spent for the industry, and that is in concert promotion and production.”

Over the past four years, Bogdanovich has elevated his corporate profile with several multimillion-dollar investments in Jamaica. He is a major shareholder in the KLE Group, which operates Usain Bolt‘s Tracks & Records, the popular sports bar/restaurant co-owned by the celebrated Olympian. Bogdanovich also acquired Hardware & Lumber, the island’s largest retail hardware chain, in 2016.

In 2017, Bogdanovich established “Caribbean Love Now” to aid Caribbean islands ravaged by Hurricanes Irma and Maria. Caribbean Love Now held its inaugural fundraising concert, Jamathon, in November, featuring 30 primarily Jamaican acts, all of whom donated their time for the event. Bogdanovich wouldn’t disclose how much was raised from Jamathon, which is slated to be an annual event, but the organization has already sent containers of relief supplies to the Eastern Caribbean island of Dominica; Bogdanovich and a Jamaican team are scheduled to visit Dominica later in the year to oversee the rebuilding of a school and hospital there. The official song for the Caribbean Love Now campaign, “Carry On,” features an all-star Jamaican cast including Tessanne Chin (season 5 winner of NBC’s The Voice), Tarrus Riley and Chronixx, produced by Sean DiedrickDean Fraser and Sherieta Lewis, for Downsound Records.

But the brightest jewel in Bogdanovich’s glittering collection of acquisitions — and potentially its most valuable — is Reggae Sumfest. Since taking the reins in 2016, he’s introduced HD live streaming and a 360 virtual reality access app, which he says generated 60 million digital impressions in 2017, three times more than 2016. Bogdanovich has expanded the now 26-year-old festival to eight days this year (July 15-22), which will include the inaugural Sumfest Inspire Awards, given to industry practitioners; a reggae business symposium; and an international sound system clash, World Clash, organized by preeminent sound system promoters Irish and Chin.

Downsound Entertainment has pioneered a reciprocal promotion strategy between Sumfest and Damian Marley’s Welcome to Jamrock Reggae Cruise, which celebrates its fifth anniversary this year (Dec. 1-5). Most significant of all, Bogdanovich has jettisoned American headliners from Sumfest’s concerts, Festival Nights 1 and 2.

“We use the slogan ‘our music, our festival’ because we’ve reinstated Jamaicans as Sumfest’s international stars,” says Bogdanovich of the lineup, which includes legendary vocalist Beres Hammond; English-Jamaican singer Maxi Priest; dancehall stars Popcaan and Aidonia; Fantan Mojah; Rastafarian chanter Sizzla; longtime Downsound artist Harry Toddler; and Marley. “I want to highlight reggae and dancehall, to bring more business to Jamaica because it’s a great, blessed island,” Bogdanovich says. “And I am doing everything I can to support it.”

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A safe Sumfest

BY RICHARD JOHNSON
Observer senior reporter
johnsonr@jamaicaobserver.com

May 03, 2018 5 Comments

A section of the crowd attendig a previous staging of Reggae Sumfest at Catherine Hall in Montego Bay, St James.

THE state of public emergency currently in place in St James will have no adverse effect on this year’s staging of the annual music festival Reggae Sumfest, according to organisers.

The event is slated for July 15 to 22.

Joe Bogdanovich, CEO of DownSound Entertainment and chairman of Summerfest Productions, promoters of the festival, said the operation, which is in place to reduce the rising levels of criminal activity in that western city, will result in tighter productions at all the events to meet the agreed timelines.

“We’re starting early this year. The show on Friday night begins at eight o’clock and ends at six. We have some restrictions this year in terms of how late we can be out and I think that all these restrictions are rather positive for us because not only are we more safe than ever before, but we will be able to get to bed before the rooster crows,” Bogdanovich told the media at a rap session held at his DownSound Entertainment corporate office in New Kingston yesterday.

“There’s no question that there is more safety in the country now and the fact the people who live there welcome this extension. Everybody is feeling a sense of normalcy in terms of being more comfortable and safe. The pre-events will end by 2 o’clock, all of them. We have very good safety there. We have never had a problem in the Sumfest area and that won’t change,” he continued.

The state of public emergency was implemented on January 18 of this year for 14 days. It was extended by Parliament as required by the constitution. A further extension to August 2 was approved by the Senate yesterday.

At the session, Bogdanovich skirted around announcing a definitive price tag to stage the event but noted that this year’s show should make money based on the level of sponsorship from local and international partners.

 “It’s a very expensive festival. We’ve expanded to eight days from seven; there are now 10 events. It costs money to project the image of what real reggae and dancehall music is all about and I think the production that we do compared to what you see in other countries is second to none. The box office certainly does not pay for the expenditure that we do. We are actually spending more money this year in terms of the production and the line-up than ever before. We have more meaningful sponsors than ever before. To do the kind of production that we do to make the world understand how dynamic reggae and dancehall music is, it takes a lot of production and we need international sponsors to support us and we’re on the road to doing this. I believe this year we’ll make money,” he said.

First held in 1993, Reggae Sumfest has featured dancehall’s elite such as Beenie Man, Buju Banton, Lady Saw and Capleton. International acts, including TI, Common, Usher, Chris Brown, Snoop Dogg, R Kelly, Ne-Yo, Mary J Blige, and Alicia Keys have also performed on it.

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