Tag: redstripe

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REGGAE SUMFEST 2018 IN GIAMAICA

“Musica, divertimento e paesaggi da togliere il fiato: dal 15 al 22 luglio Montego Bay apre le porte al Reggae Sumfest 2018 per una 7 giorni di eventi imperdibili all’insegna della musica Reggae”

L’estate in Giamaica è sotto il segno della musica. Con i caldi raggi di sole arriva anche uno degli appuntamenti più attesi di tutto il calendario giamaicano. È iniziato, infatti, il conto alla rovescia per la venticinquesima edizione del Reggae Sumfest, uno dei più importanti appuntamenti internazionali con la musica reggae. Dal 15 al 22 luglioMontego Bay si trasformerà in un palcoscenico a cielo aperto per ospitare i più importanti artisti del panorama locale e internazionale e puntare i riflettori sul genere reggae dancehall. Per l’occasione tanta musica, una vivace atmosfera e ospiti d’eccezione travolgeranno l’isola caraibica.

Fin dal lontano 1993, momento in cui venne istituito il festival, la Giamaica apre le porte alla rassegna musicale che celebra il groove e la sua patria. Artisti del calibro di RihannaKanye WestUsherChristopher BrownAlicia KeysNicky Minaj50 CentLionel Ritchie e tanti altri, si sono alternati sul palcoscenico di Montego Bay per omaggiare la cultura musicale di questo paese ed offrire a tutti gli amanti del genere spettacoli ineguagliabili. A seguito dell’enorme successo delle precedenti edizioni, per il 2018 è stata prevista una la line up di eventi che si alternerà per un’intera settimana. L’inizio dei festeggiamenti sarà il 15 luglio con il The Colorfest Beach Party presso la Tropical Bliss Beach. Seguiranno il The Free Street Dance and Party il 16 luglio sulla Hip Strip, il The All White Party al Pier One il 17 luglio, il The Blitz Party all’Hard Rock Cafe il 18 luglio e il 20° anniversario dell’Irish & Chin’s World Clash il 19 luglio al Pier One Event Center. La festa continuerà con il The Main Festival Nights del 20 e 21 luglio, al Catherine Hall Entertainment Center, dove entreranno in scena le più grandi star del Reggae e della Dancehall con un intrattenimento che durerà tutta la notte.

Il festival musicale calerà il sipario con un appuntamento unico: dalle 7 del mattino, nella spettacolare cornice della Dump Up Beach, l’elettrizzante Morning Meds animerà la spiaggia per l’intera giornata. Il party, che celebrerà il ritmo e il talento degli artisti, permetterà di assistere a performance live e trascorrere l’intera giornata tra divertimento e buona musica.

James Bond Beach (Photo credits StandeHaas.com)

Tutti i fortunati che avranno l’opportunità di vivere dal vivo queste indimenticabili esperienze ed entrare in contatto con la vera anima della Giamaica potranno acquistare i biglietti per i singoli appuntamenti, per il weekend o per l’intera settimana direttamente sul sito web del Reggae Sumfest 2018. Per tutti gli amanti del genere musicale che invece non potranno unirsi al festival reggae più conosciuto al mondo, anche quest’anno, avranno la possibilità di seguire i concerti in diretta streaming per tutto il corso della settimana.

Frenchmen’s Cove (Photo credits StandeHaas.com)

Complice il festival musicale, la settimana del 15 – 22 di luglio rappresenta uno dei periodi migliori per scoprire la Giamaica. Proprio per l’occasione, Rasta Snob Movement offre la possibilità di unirsi al Jamaica Sumfest trip 2018, “il viaggio più stupefacente dell’estate”. Con un pacchetto di 15 giorni, 8 notti a Montego Bay e 6 notti a Negril (hotel/resort), sarà possibile volare in Giamaica e combinare paesaggi ed esperienze tra Montego Bay, Negril e Nine Miles con una quota di partecipazione di 2.300€(www.rastasnob.it – tel. 339/3183268).

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When it comes to Jamaica, reggae and Red Stripe go hand in hand.

To continue to bring a taste of Jamaica to more and more people beyond the island and to celebrate the 100-year anniversary of Jamaican brewer Desnoes Geddes Limited (D&G), Red Stripe has teamed up with LA based Jamaican musician & producer Paul “Pablo” Stennett and a number of Jamaican artists to create original singles representing the evolution of Jamaican music throughout the years.

Red Stripe officially debuted the first single from the album with a live performance from reggae artist Christopher Martin at this Saturday’s, “Wayup Stayup” block party @ Wynwood Artwalk, an event marking the official countdown to the premier festival of Jamaican music, Reggae Sumfest to be hosted in Montego Bay next month.

The track, which will serve as the unofficial Red Stripe anthem,

features follow along choreography also debuted during the live performance on Saturday. The full album including Christopher Martin’s track will be available for download later this month – a portion of proceeds will go to the “We are Tomorrow Foundation,” an organization developed to help inner-city youth explore and nurture their musical talents. Track previews, updates and more details about the album will be available on www.redstripebeer.com

Photos courtesy of Redstripe

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Launch Events Countdown to Jamaica's Reggae Sumfest Next Month

Launch Events Countdown to Jamaica’s Reggae Sumfest Next Month

Launch Events Countdown to Jamaica's Reggae Sumfest Next Month

The momentum leading up to Reggae Sumfest, dubbed “reggae nirvana” (New York Times) and “quite simply the be-all and end-all of reggae festivals” (Forbes), builds with anticipation before its 8-day takeover in Montego Bay next month (July 15-22).

Following NYC’s Reggae Sumfest launch party in April, events in Kingston (May 30) at Usain Bolt’s Tracks and Records and Montego Bay (May 18) at the Iberostar Suites transpired to gear up for the festivities. This Sat. June 9, Red Stripe Presents Reggae Sumfest will take over Miami’s Wynwood Artwalk for the official countdown to the festival. The launch will feature live DJ sets and a performance by Jamaican singer Christopher Martin, who has performed on the Reggae Sumfest stage multiple times.

At the Kingston launch event last week, which featured performances by Bounty Killerand Capleton, Chairman and CEO of Downsound Entertainment (DSE) and Owner of Reggae Sumfest Joe Bogdanovich highlighted the festival’s growth. According to Bogdanovich, who acquired the brand in 2016, “Our streaming attendance [which was introduced in 2016] transformed Reggae Sumfest into a truly international festival with a live fan attendance of close to a million. In our aftermath, over 10 million have watched online and the numbers are increasing daily. This says a lot for the concept ‘Our Music, Our Festival.’ This year’s lineup is simply awesome. We have expanded the festival to eight days with seven preview and post events and two weekend live stage shows. 2018 looks promising. ”

In addition to the title sponsor Red Stripe, MasterCard, NCB, JetBlue Airlines, and Grace Kennedy are new sponsors this year with JetBlue as the presenting partner for the live stream.

Reggae Sumfest 2018 marks 26 years of stellar Jamaican entertainment. The year’s annual affair begins with a variety of pre-parties including the Colourfest Beach Party on Sun. July 15, Sumfest Street Dance on Mon. July 16, All-White Party on Tues. July 17, The Blitz All Black Party on Wed. July 18 featuring Stefflon Don and Safaree and Sumfest Presents Irish & Chin World Clash 20th Anniversary on Thurs. July 19. The festival’s two main concert nights take place at the historic Catherine Hall venue on Fri. July 20 and Sat. July 21 featuring live performances from Popcaan, Sizzla, Aidonia, Sasco, Masicka, Spice, Beres Hammond, Damian “Jr. Gong” Marley, Maxi Priest and many more. Patrons can access updates on the line-up, tickets and events on the official website: www.reggaesumfest.com.

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International interest in Sumfest

Reggae Sumfest partners with Mastercard and JetBlue for new benefits to patrons

BY BALFORD HENRY
Friday, June 08, 2018

Reggae Sumfest boss Joe Bogdanovich, chairman and CEO of Downsound Entertainment (DSE), producers of the iconic Jamaican music festival, has landed a partnership with global payments giant Mastercard.

“The initiative with Mastercard is one which will see us taking the first step towards a cashless festival,” Bogdanovich told the Jamaica Observer.

“Mastercard is a leading global payments and technology company and with its ongoing help, we will continue to take Reggae Sumfest into the technological age,” he added.

This is the second partnership agreement with an international company announced by Bogdanovich since the recent launch of the festival, scheduled for July 15-21 this year at Catherine Hall, Montego Bay.

Last week, he announced that North American carrier JetBlue Airways had been confirmed as one of the premium sponsors of Reggae Sumfest 2018.

According to Bogdanovich, DSE, which acquired the Sumfest Brand in 2016, welcomed the addition of JetBlue to the raft of sponsors.

“The fact that JetBlue, an overseas-based company, recognises the value of the Reggae Sumfest brand on the global scene, clearly demonstrates its growth in influence and importance over its history,” he said.

“Jamaican music, since the 1960s, with the emergence of icons such as Bob Marley, Toots Hibbert, and Jimmy Cliff, has not only captured the imagination of numerous people across the globe but has been integral to the mushrooming of Brand Jamaica. Reggae Sumfest is, perhaps, the most influential vehicle to leverage and sustain Brand Jamaica and further promote the island and its music,” he noted.

Sepp Donahower, director, global marketing for DSE, pointed out that JetBlue is the official and exclusive airline partner for Reggae Sumfest 2018, and would be the presenting sponsor for the live stream of the festival on all DSE platforms.

Since the acquisition of Reggae Sumfest, DSE has been engaged in bringing world-class high production live streaming and video content of the festival to the world on multiple platforms.

In 2017, Reggae Sumfest’s live stream and uploaded videos recorded more than 1,250,000 views. This year, it is expected to continue this explosive streaming and viewing growth, which brought JetBlue in as a presenting partner for the stream.

Fans will be able to access the live stream through the live streaming page on the festival website reggaesumfest.com, even though, as Bogdanovich pointed out, “there is nothing that can replace the energy and excitement of being at Catherine Hall live”.

JetBlue is New York’s hometown airline and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. The airline carries more than 40 million passengers a year to 102 cities in the US, Caribbean, and Latin America with an average of 1,000 daily flights.

“We are very proud of what we have been able to achieve in the past two years. We built on the firm foundation laid by the Summerfest team, and it is our intention to grow the festival further. In keeping with that objective, we are offering patrons more and more each year,” Bogdanovich said.

“The use of credit, debit, and prepaid cards and other types of cashless payment options provide a safer and more convenient way for people to shop, and we are pleased to be able to introduce some of these options for Reggae Sumfest,” he said.

“While this year we are offering the more traditional payment options, we look forward to working with Mastercard, which we hope to be our long-term partner, to introduce many more innovative technological solutions to Reggae Sumfest in the years to come,” he stated.

Uhriel Bedoya, Mastercard country manager, Jamaica, Trinidad & Tobago, Bermuda, and Haiti, said his company was very excited to partner with Sumfest and to expand the benefits of electronic payments to patrons.

“With extensive experience in supporting the growth of payments, Mastercard is uniquely positioned to provide the platform that can propel Sumfest along increasingly ambitious growth paths,” he added.

He said that one of the major thrusts for Mastercard’s relationship with the festival this year is to offer a 20 per cent discount on tickets for the main festival, on July 20 and 21, when customers pay with a Mastercard branded prepaid or credit card. Additionally, with the Mastercard Fast Lane Entry to the event, Mastercard cardholders can skip the general admission line.

What is more, when concertgoers purchase their tickets with their Mastercard, they will gain entry to an exclusive Mastercard parking area. If the parking reaches maximum capacity, the Mastercard card will give you access to the Mastercard shuttle service.

This year Sumfest will also be introducing another new element into the mix — the Sumfest Mall, which will showcase a variety of authentic Jamaican products for sale.

Marcia McDonnough, Sumfest marketing consultant, said that the producers are very excited about the Sumfest Mall, as it will further enhance the festival experience by offering up to 24 curio shops with a delightful array of fascinating objects of art, craft, jewellery, clothing, leisure products and souvenirs that will serve as mementoes of patrons’ visit to Reggae Sumfest.

“We have carefully selected our merchants to make sure we present top-class items which for the most part are original works and also Jamaican-made. The relationship with Mastercard and the focus on ensuring that we have the equipment that will accept credit and debit cards all across the venue will make it easy for patrons to ensure they leave the festival with something special,” she noted.

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Vendors welcome cashless Sumfest

June 06, 2018
Dorrette Watson, owner of D’Nex Step Sandals and Accessories showing off her creations at Reggae Sumfest launch held yesterday at Downsound Records on Belmont Road.
Local entrepreneurs who will be selling items at this year’s Reggae Sumfest are praising organisers of the festival on their decision to go cashless.

The announcement was made at the headquarters of Downsound Entertainment yesterday.

Sumfest will partner with Mastercard to give patrons a safer, more efficient way to purchase items come July 15 to 22.

With the Sumfest team introducing a ‘mall’ concept this year, in terms of the set-up for vendors, the cashless system will maximise the consumer’s shopping experience at Catherine Hall.

“We’ve always had vendors at the festival but the way we are presenting them this year is a bit different. We will be making sure we have those credit card machines all over the venue, anywhere you will need to make a purchase, if it’s drinks, more tickets at the venue, the food court or the mall,” said Marcia McDonnough, marketing consultant for the festival.

Present at the media briefing, disclosing the details of the partnership with a few of the vendors who will be stationed at this year’s mall.

Pointing out that not only is the cashless option safer for patrons, a few of the vendors highlighted that the move may maximise their earning potential.

Randy McLaren, managing director of Bresheh Enterprises, that sells locally made knapsacks, totes, laptop sleeves and pencil pouches, applauded the Sumfest organisers on the Mastercard deal.

“Going cashless makes sense because I don’t think a lot of people necessarily want to walk with a lot of cash, and when you come to a festival like Reggae Sumfest, there is so much more to do than just watch the show. There are a lot of vendors selling stuff and people will pass through, like something, and don’t have the money just because they didn’t want to walk with a lot of cash,” he said. “This will be my first year selling at the festival but I’m looking forward to some good sales with the card system in place.”

Dorrette Watson, owner of D’Nex Step Sandals and Accessories, also welcomed the idea.

“I know for a fact that when people come to these festivals and they stop by the stalls they will see something they like. Many of them will want to buy but not have the cash. With the card, you can get what you want on the spot,” she said.

For potential patrons without a Mastercard, Uhriel Bedoya, Mastercard country manager, encouraged patrons to get one before making the trek to Montego Bay.

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Sumfest Goes Cashless – 20% Off Tickets For Mastercard Users While Supplies Last

Published:Wednesday | June 6, 2018 | Shereita Grizzle/Gleaner Writer

Marketing consultant for Reggae Sumfest, Marcia McDonnough (left), Joe Bogdanovick of Downsound Entertainment (second left), Robert Russell of Reggae Sumfest (second right) and Uhriel Bedoya, Mastercard Country Manager for Jamaica, Trinidad and Tobago, Haiti and Bermuda, at Downsound’s Belmont Road, New Kingtston, offices yesterday.

For the first time in the festival’s 26-year history, Reggae Sumfest will be going cashless. The announcement was made yesterday morning at Downsound Entertainment’s headquarters on Belmont Road, New Kingston. Sumfest has partnered with global payments giant Mastercard, so come July 15-22, patrons will be able to make purchases at all the different facilities set up at Catherine Hall, Montego Bay.

The Sumfest team explained that with the global technological environment experiencing continued expansion, it is only fitting that a world-renowned festival get with the times. “My mission is to continue to push the envelope in terms of technology, as we’ve done with our live streaming and now the partnership with Mastercard to enter a cashless environment, which is where the world is and where the rest of the world is catching up to,” said Downsound’s Joe Bogdanovich. “For me, in order for us to continue the growth of Reggae Sumfest and compete with the best festivals in the world, we need international sponsors, and it’s great that Mastercard has jumped on board.”

In their official press release about the partnership, Bogdanovich expressed a desire to work with the Mastercard team on a long-term basis. Yesterday, Uhriel Bedoya, Mastercard country manager for Jamaica, Trinidad and Tobago, Haiti and Bermuda, said “Partnering with Sumfest is tremendous, because we meant it when we said we are committed to Jamaica as a market. Our partnership with Sumfest is just the beginning, so stay tuned. We don’t make commitments on one-year basis or short term, we are looking to make longer-term commitments, so this is a way to start our Jamaican journey. For us, Sumfest is about the experience, and we want to make sure the attendees at Sumfest have a seamless experience from the moment they acquire their tickets.” While supplies last, Sumfest tickets purchased with a Mastercard at any of the outlets will see the buyer obtain a 20 per cent discount.

SAFETY CONCERNS

Safety also played a role in Sumfest’s decision to go cashless. Not keen on speaking too much on the crime situation and the state of emergency – or enhanced security measures – currently on in St James, the Sumfest organisers explained that cashless is a way they can help to ensure patrons have a safe experience. “We know how it is sometimes; you don’t want the security risk of having a lot of cash on you. We are working with the cashless environment, so you don’t have to walk with cash at all. We are also doing it so that if you don’t have enough cash, you have your card,” explained marketing consultant for Reggae Sumfest, Marcia McDonnough.

She also revealed that with the introduction of a Sumfest Mall, this year, the shopping experience patrons are accustomed to will be maximised. “We’ve always had vendors at the festival, but this is the first year we will have them set up in a mall-like setting. The way we are presenting them this year is a bit different, and the major difference is that we will be accepting cards in these areas,” she said. “We will be making sure we have those credit card machines all over the venue, anywhere you will need to make a purchase, if it’s drinks, more tickets at the venue, the food court and the mall.”

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Talent show winner heads to Sumfest

Kimberley Small

May 29, 2018
Contributed Red Stripe Big Buss Kingston winner Morvin Pennant accepts a gift basket from a promotional girl.

Morvin Pennant, now better known by his stage name, Hikaliba, was named the Kingston winner of the Red Stripe Big Buss Talent Search, held at Gee Wee Restaurant last Thursday night.

“I wouldn’t say it’s a miracle. Maybe it was meant for me,” Pennant told THE STAR.

Red Stripe, the title sponsor for Reggae Sumfest 2018, has been looking for the island’s next big stars, who will get their chance to perform at the biggest music festival in the country in July.

Interested parties were invited to participate in an audition, where they recorded a one-minute video of themselves performing an original song and emailed the video for consideration for the competition. Pennant received a message about the competition from his friend.

“I did have a video, so I asked my team to send it in. It was ironic because they tried to send it and it didn’t load,” he said.

“One of my friends say, ‘How come you in the Big Buss thing?’ I thought, ‘What are you talking about?’ When I check it out, ‘surprised’ is not even the word. It was like, ‘How is this possible?’ It was a week after we supposedly sent it in. It did work when my friend thought it didn’t. It did!”

GETTING INTO THE FINALS

“Then, I got an email that said I was drafted into the finals, so I should be prepared,” the aspiring artiste continued.

Pennant describes the experience so far as a good one, and his expectations for Sumfest are high. “I’ve always wanted to grace this stage. It’s funny how I’m getting to do it. But it doesn’t matter how I get there, I did it!”

He entered the competition not knowing what to expect, having entered the Tastee Talent Competition years ago. “It was so many years ago, I don’t even remember, so I never remembered how it felt. It was cool!”

Along with performing on the festival stage, Pennant will receive a cash prize of $100,000 and mentorship from legendary producer Mikey Bennett.

Pennant is most looking forward to the mentorship aspect of his winning package. “All this stuff added to it, I need this. Because I’m self-taught. Nobody taught me, so talking to people who know, it will be good for me,” he told THE STAR.

“It was a good experience for me. I give Red Stripe a tick for giving me the opportunity to do this. It’s something that got me on a huge stage. I needed this at the moment, so I’m grateful. It teaches me that all I need to do is turn up.”

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‘Reggae Sumfest 2017′ The Best Weekend In Festival History

News

Mikey Fresh | August 1, 2017 – 4:47 pm

For 25 years, Jamaica’s annual Reggae Sumfest festival has been celebrated as the biggest and best weekend for Caribbean music lovers. Throughout the years, legends like Damian Marley, Vybz Kartel, Bounty Killer, Lady Saw, Beres Hammond, Tony Rebel, Andy Vernon, Frankie Paul and so on have graced the stage in Montego Bay for fans far and near.

This year, VIBE flew down with the good folks at Red Stripe for a full weekend of groovy music, local cuisine and of course all the Jamaican hospitality one could ask for. It all started in the heart of the islands — Kingston — which is also home to the Red Stripe brewery. We were treated to a full tour of the facility and a history lesson on the beer’s origins. First developed by pioneers Paul H. Geddes and Bill Martindale in 1928, the lager has stood the test of time and remains as the brew of choice by locals — and of course Jamaica-obsessed reggae fans from all over the world.

As the most historic and connected beverage to reggae culture, it wouldn’t be right if we didn’t also sample some of the goods. Lucky for us, they had a fresh batch of their new sorrel and lemon infused beers, both of which carry subtle undertones of their respective fruity flavors, without being overbearing. These are the perfect pairings for local favorites like jerk chicken and braised oxtails. However, Red Stripe fanatics stateside will have to wait a bit longer until the specialty beers are available in the U.S. (we recommend sending some demanding emails to the company to speed this process up).

“Red Stripe is very much a part of the dancehall and reggae scene,” says Andrew Anguin, marketing manager for Caribbean imports at Red Stripe. “It’s important for us to have a real presence in the culture, deeper than just selling beer. As a native Jamaican, I’ve seen Sumfest grow into an iconic event that has helped shape festival culture here. We see it as a global platform and hope to take to other countries in the future.”

With a serious passion and love for the brand, Andrew hopes to help take Red Stripe and Sumfest to new heights in the years to come. After spending several extended dinners (island time) with the cordial brand ambassador, we quickly realized that his strong presence within the company comes from his dedication to helping spread Jamaican culture to the world.

From Kingston, we headed out to Ocho Rios for an outdoor excursion that included cliff diving, lazy river tubing and a much needed visit to Scotchies for some of the best jerk chicken, pork and grilled kingfish we had throughout our trip. Things only elevated from there — literally. After an hour or so ride in our trusty Red Stripe shuttle bus we arrived at the famous Golden Eye airport where we boarded a single engine plane for a magnificent guided tour of the lush shorelines and blue waters until we arrived in Montego Bay. Honestly, the ride was a bit nerve racking but the views were breathtaking and truly unforgettable.

After settling in at the Secrets Hotel and Resort, conveniently located 5 minutes from Sumfest festival grounds, it was time to prepare for two long nights of nonstop reggae and dancehall music. And we do mean NONSTOP because each night the party starts at 10 PM and doesn’t end until well after 9 AM the next morning, but the fans wouldn’t have it any other way. With an all-star lineup that included Alkaline, Spice, Mavado, Bounty Killer, Tory Lanez, Tommy Lee Sparta, Mavado, Queen Ifrica, Sean Paul, Sizzla, Beenie Man, Jah Cure and many more, we did all we could to stay awake for the madness.

Sumfest isn’t your average festival, the collective synergy that builds up throughout the night makes for a euphoric feeling that takes over your body with each act. We were particularly blown away by Spice and Tommy Lee, who both represent for all generations of reggae. Mr. Sparta even blessed VIBE with a wicked freestyle after a little poolside conversation.

With the bass booming from the speakers, we feasted on patties and homemade treats from a variety of local vendors while keeping cool with bucket after bucket of ice cold Red Stripe. Other acts like Beeanie Man and Jah Cure reminded us of why we fell in love with reggae in the first place — with their sets packed with hit after hit, and newer stars like Dexta Dabs and Kybaka Pyramid kept us dutty winding to the uppity dancehall vibes for hours on end.

One thing is for sure, we’ll be back next year to do it all over again. As long at the chunes keep churning from the islands and the brews keep flowing, there is nothing that will stop us from becoming SumFest regulars.
Cheers!

https://www.vibe.com/2017/08/red-stripe-reggae-sum-fest-recap-dancehall/