Tag: festival fashion

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Vendors welcome cashless Sumfest

June 06, 2018
Dorrette Watson, owner of D’Nex Step Sandals and Accessories showing off her creations at Reggae Sumfest launch held yesterday at Downsound Records on Belmont Road.
Local entrepreneurs who will be selling items at this year’s Reggae Sumfest are praising organisers of the festival on their decision to go cashless.

The announcement was made at the headquarters of Downsound Entertainment yesterday.

Sumfest will partner with Mastercard to give patrons a safer, more efficient way to purchase items come July 15 to 22.

With the Sumfest team introducing a ‘mall’ concept this year, in terms of the set-up for vendors, the cashless system will maximise the consumer’s shopping experience at Catherine Hall.

“We’ve always had vendors at the festival but the way we are presenting them this year is a bit different. We will be making sure we have those credit card machines all over the venue, anywhere you will need to make a purchase, if it’s drinks, more tickets at the venue, the food court or the mall,” said Marcia McDonnough, marketing consultant for the festival.

Present at the media briefing, disclosing the details of the partnership with a few of the vendors who will be stationed at this year’s mall.

Pointing out that not only is the cashless option safer for patrons, a few of the vendors highlighted that the move may maximise their earning potential.

Randy McLaren, managing director of Bresheh Enterprises, that sells locally made knapsacks, totes, laptop sleeves and pencil pouches, applauded the Sumfest organisers on the Mastercard deal.

“Going cashless makes sense because I don’t think a lot of people necessarily want to walk with a lot of cash, and when you come to a festival like Reggae Sumfest, there is so much more to do than just watch the show. There are a lot of vendors selling stuff and people will pass through, like something, and don’t have the money just because they didn’t want to walk with a lot of cash,” he said. “This will be my first year selling at the festival but I’m looking forward to some good sales with the card system in place.”

Dorrette Watson, owner of D’Nex Step Sandals and Accessories, also welcomed the idea.

“I know for a fact that when people come to these festivals and they stop by the stalls they will see something they like. Many of them will want to buy but not have the cash. With the card, you can get what you want on the spot,” she said.

For potential patrons without a Mastercard, Uhriel Bedoya, Mastercard country manager, encouraged patrons to get one before making the trek to Montego Bay.

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Sumfest Goes Cashless – 20% Off Tickets For Mastercard Users While Supplies Last

Published:Wednesday | June 6, 2018 | Shereita Grizzle/Gleaner Writer

Marketing consultant for Reggae Sumfest, Marcia McDonnough (left), Joe Bogdanovick of Downsound Entertainment (second left), Robert Russell of Reggae Sumfest (second right) and Uhriel Bedoya, Mastercard Country Manager for Jamaica, Trinidad and Tobago, Haiti and Bermuda, at Downsound’s Belmont Road, New Kingtston, offices yesterday.

For the first time in the festival’s 26-year history, Reggae Sumfest will be going cashless. The announcement was made yesterday morning at Downsound Entertainment’s headquarters on Belmont Road, New Kingston. Sumfest has partnered with global payments giant Mastercard, so come July 15-22, patrons will be able to make purchases at all the different facilities set up at Catherine Hall, Montego Bay.

The Sumfest team explained that with the global technological environment experiencing continued expansion, it is only fitting that a world-renowned festival get with the times. “My mission is to continue to push the envelope in terms of technology, as we’ve done with our live streaming and now the partnership with Mastercard to enter a cashless environment, which is where the world is and where the rest of the world is catching up to,” said Downsound’s Joe Bogdanovich. “For me, in order for us to continue the growth of Reggae Sumfest and compete with the best festivals in the world, we need international sponsors, and it’s great that Mastercard has jumped on board.”

In their official press release about the partnership, Bogdanovich expressed a desire to work with the Mastercard team on a long-term basis. Yesterday, Uhriel Bedoya, Mastercard country manager for Jamaica, Trinidad and Tobago, Haiti and Bermuda, said “Partnering with Sumfest is tremendous, because we meant it when we said we are committed to Jamaica as a market. Our partnership with Sumfest is just the beginning, so stay tuned. We don’t make commitments on one-year basis or short term, we are looking to make longer-term commitments, so this is a way to start our Jamaican journey. For us, Sumfest is about the experience, and we want to make sure the attendees at Sumfest have a seamless experience from the moment they acquire their tickets.” While supplies last, Sumfest tickets purchased with a Mastercard at any of the outlets will see the buyer obtain a 20 per cent discount.

SAFETY CONCERNS

Safety also played a role in Sumfest’s decision to go cashless. Not keen on speaking too much on the crime situation and the state of emergency – or enhanced security measures – currently on in St James, the Sumfest organisers explained that cashless is a way they can help to ensure patrons have a safe experience. “We know how it is sometimes; you don’t want the security risk of having a lot of cash on you. We are working with the cashless environment, so you don’t have to walk with cash at all. We are also doing it so that if you don’t have enough cash, you have your card,” explained marketing consultant for Reggae Sumfest, Marcia McDonnough.

She also revealed that with the introduction of a Sumfest Mall, this year, the shopping experience patrons are accustomed to will be maximised. “We’ve always had vendors at the festival, but this is the first year we will have them set up in a mall-like setting. The way we are presenting them this year is a bit different, and the major difference is that we will be accepting cards in these areas,” she said. “We will be making sure we have those credit card machines all over the venue, anywhere you will need to make a purchase, if it’s drinks, more tickets at the venue, the food court and the mall.”

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These festival-goers just turned up the heat with their summer style.

In case your summer wardrobe needs a facelift, let the fashionable festival goers from 2017’s Red Stripe Reggae Sumfest, aka, the “Greatest Reggae Show on Earth,” help you get it done.

Beenie Man Wore Head-to-Toe Gucci

Beenie Man Wore Head-to-Toe Gucci

For decades, Jamaicans have carved out their own unique lane in fashion. Bright colors, fishnets, headwraps, and flowy/earthy pieces have been staples of the culture that continue to be remixed by each generations to follow. Tourists and locals alike gathered on the festival grounds in Montego Bay, Jamaica for Sumfest’s week-long 25th anniversary celebration, looking fresh AF while doing it. Safe to say, the off-the-wall performances weren’t the only attractions turning heads. CLICK HERE to Cruise through the gallery below to see the bright and bold street style from Reggae Sumfest 2017 .

Capleton aka “King Shango” in his custom suit showed how a real RASta man makes an entrance

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The Wicked Street Style of Reggae Sumfest 2017