Tag: Bogdanovich

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When it comes to Jamaica, reggae and Red Stripe go hand in hand.

To continue to bring a taste of Jamaica to more and more people beyond the island and to celebrate the 100-year anniversary of Jamaican brewer Desnoes Geddes Limited (D&G), Red Stripe has teamed up with LA based Jamaican musician & producer Paul “Pablo” Stennett and a number of Jamaican artists to create original singles representing the evolution of Jamaican music throughout the years.

Red Stripe officially debuted the first single from the album with a live performance from reggae artist Christopher Martin at this Saturday’s, “Wayup Stayup” block party @ Wynwood Artwalk, an event marking the official countdown to the premier festival of Jamaican music, Reggae Sumfest to be hosted in Montego Bay next month.

The track, which will serve as the unofficial Red Stripe anthem,

features follow along choreography also debuted during the live performance on Saturday. The full album including Christopher Martin’s track will be available for download later this month – a portion of proceeds will go to the “We are Tomorrow Foundation,” an organization developed to help inner-city youth explore and nurture their musical talents. Track previews, updates and more details about the album will be available on www.redstripebeer.com

Photos courtesy of Redstripe

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Launch Events Countdown to Jamaica's Reggae Sumfest Next Month

Launch Events Countdown to Jamaica’s Reggae Sumfest Next Month

Launch Events Countdown to Jamaica's Reggae Sumfest Next Month

The momentum leading up to Reggae Sumfest, dubbed “reggae nirvana” (New York Times) and “quite simply the be-all and end-all of reggae festivals” (Forbes), builds with anticipation before its 8-day takeover in Montego Bay next month (July 15-22).

Following NYC’s Reggae Sumfest launch party in April, events in Kingston (May 30) at Usain Bolt’s Tracks and Records and Montego Bay (May 18) at the Iberostar Suites transpired to gear up for the festivities. This Sat. June 9, Red Stripe Presents Reggae Sumfest will take over Miami’s Wynwood Artwalk for the official countdown to the festival. The launch will feature live DJ sets and a performance by Jamaican singer Christopher Martin, who has performed on the Reggae Sumfest stage multiple times.

At the Kingston launch event last week, which featured performances by Bounty Killerand Capleton, Chairman and CEO of Downsound Entertainment (DSE) and Owner of Reggae Sumfest Joe Bogdanovich highlighted the festival’s growth. According to Bogdanovich, who acquired the brand in 2016, “Our streaming attendance [which was introduced in 2016] transformed Reggae Sumfest into a truly international festival with a live fan attendance of close to a million. In our aftermath, over 10 million have watched online and the numbers are increasing daily. This says a lot for the concept ‘Our Music, Our Festival.’ This year’s lineup is simply awesome. We have expanded the festival to eight days with seven preview and post events and two weekend live stage shows. 2018 looks promising. ”

In addition to the title sponsor Red Stripe, MasterCard, NCB, JetBlue Airlines, and Grace Kennedy are new sponsors this year with JetBlue as the presenting partner for the live stream.

Reggae Sumfest 2018 marks 26 years of stellar Jamaican entertainment. The year’s annual affair begins with a variety of pre-parties including the Colourfest Beach Party on Sun. July 15, Sumfest Street Dance on Mon. July 16, All-White Party on Tues. July 17, The Blitz All Black Party on Wed. July 18 featuring Stefflon Don and Safaree and Sumfest Presents Irish & Chin World Clash 20th Anniversary on Thurs. July 19. The festival’s two main concert nights take place at the historic Catherine Hall venue on Fri. July 20 and Sat. July 21 featuring live performances from Popcaan, Sizzla, Aidonia, Sasco, Masicka, Spice, Beres Hammond, Damian “Jr. Gong” Marley, Maxi Priest and many more. Patrons can access updates on the line-up, tickets and events on the official website: www.reggaesumfest.com.

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International interest in Sumfest

Reggae Sumfest partners with Mastercard and JetBlue for new benefits to patrons

BY BALFORD HENRY
Friday, June 08, 2018

Reggae Sumfest boss Joe Bogdanovich, chairman and CEO of Downsound Entertainment (DSE), producers of the iconic Jamaican music festival, has landed a partnership with global payments giant Mastercard.

“The initiative with Mastercard is one which will see us taking the first step towards a cashless festival,” Bogdanovich told the Jamaica Observer.

“Mastercard is a leading global payments and technology company and with its ongoing help, we will continue to take Reggae Sumfest into the technological age,” he added.

This is the second partnership agreement with an international company announced by Bogdanovich since the recent launch of the festival, scheduled for July 15-21 this year at Catherine Hall, Montego Bay.

Last week, he announced that North American carrier JetBlue Airways had been confirmed as one of the premium sponsors of Reggae Sumfest 2018.

According to Bogdanovich, DSE, which acquired the Sumfest Brand in 2016, welcomed the addition of JetBlue to the raft of sponsors.

“The fact that JetBlue, an overseas-based company, recognises the value of the Reggae Sumfest brand on the global scene, clearly demonstrates its growth in influence and importance over its history,” he said.

“Jamaican music, since the 1960s, with the emergence of icons such as Bob Marley, Toots Hibbert, and Jimmy Cliff, has not only captured the imagination of numerous people across the globe but has been integral to the mushrooming of Brand Jamaica. Reggae Sumfest is, perhaps, the most influential vehicle to leverage and sustain Brand Jamaica and further promote the island and its music,” he noted.

Sepp Donahower, director, global marketing for DSE, pointed out that JetBlue is the official and exclusive airline partner for Reggae Sumfest 2018, and would be the presenting sponsor for the live stream of the festival on all DSE platforms.

Since the acquisition of Reggae Sumfest, DSE has been engaged in bringing world-class high production live streaming and video content of the festival to the world on multiple platforms.

In 2017, Reggae Sumfest’s live stream and uploaded videos recorded more than 1,250,000 views. This year, it is expected to continue this explosive streaming and viewing growth, which brought JetBlue in as a presenting partner for the stream.

Fans will be able to access the live stream through the live streaming page on the festival website reggaesumfest.com, even though, as Bogdanovich pointed out, “there is nothing that can replace the energy and excitement of being at Catherine Hall live”.

JetBlue is New York’s hometown airline and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. The airline carries more than 40 million passengers a year to 102 cities in the US, Caribbean, and Latin America with an average of 1,000 daily flights.

“We are very proud of what we have been able to achieve in the past two years. We built on the firm foundation laid by the Summerfest team, and it is our intention to grow the festival further. In keeping with that objective, we are offering patrons more and more each year,” Bogdanovich said.

“The use of credit, debit, and prepaid cards and other types of cashless payment options provide a safer and more convenient way for people to shop, and we are pleased to be able to introduce some of these options for Reggae Sumfest,” he said.

“While this year we are offering the more traditional payment options, we look forward to working with Mastercard, which we hope to be our long-term partner, to introduce many more innovative technological solutions to Reggae Sumfest in the years to come,” he stated.

Uhriel Bedoya, Mastercard country manager, Jamaica, Trinidad & Tobago, Bermuda, and Haiti, said his company was very excited to partner with Sumfest and to expand the benefits of electronic payments to patrons.

“With extensive experience in supporting the growth of payments, Mastercard is uniquely positioned to provide the platform that can propel Sumfest along increasingly ambitious growth paths,” he added.

He said that one of the major thrusts for Mastercard’s relationship with the festival this year is to offer a 20 per cent discount on tickets for the main festival, on July 20 and 21, when customers pay with a Mastercard branded prepaid or credit card. Additionally, with the Mastercard Fast Lane Entry to the event, Mastercard cardholders can skip the general admission line.

What is more, when concertgoers purchase their tickets with their Mastercard, they will gain entry to an exclusive Mastercard parking area. If the parking reaches maximum capacity, the Mastercard card will give you access to the Mastercard shuttle service.

This year Sumfest will also be introducing another new element into the mix — the Sumfest Mall, which will showcase a variety of authentic Jamaican products for sale.

Marcia McDonnough, Sumfest marketing consultant, said that the producers are very excited about the Sumfest Mall, as it will further enhance the festival experience by offering up to 24 curio shops with a delightful array of fascinating objects of art, craft, jewellery, clothing, leisure products and souvenirs that will serve as mementoes of patrons’ visit to Reggae Sumfest.

“We have carefully selected our merchants to make sure we present top-class items which for the most part are original works and also Jamaican-made. The relationship with Mastercard and the focus on ensuring that we have the equipment that will accept credit and debit cards all across the venue will make it easy for patrons to ensure they leave the festival with something special,” she noted.

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Billboard highlights Joe Bogdanovich’s links with Jamaican music

Monday, May 21, 2018

Joe Bogdanovich (centre) with Reggae Sumfest founders Johnny Gourzong (left) and Robert Russell.

KINGSTON, Jamaica — Leading American entertainment publication, Billboard Magazine, has featured Downsound Entertainment boss, Josef Bogdanovich, and his role as one of the most prominent advocates, of Jamaican music both locally and internationally.

Billboard is an American entertainment media brand owned by the Billboard-Hollywood Reporter Media Group, a division of Eldridge Industries.

It publishes articles on news, video, opinion, reviews, events and style. It is also known for its music charts, including the Billboard Hot 100, Billboard 200 and Billboard Reggae Chart, tracking the most popular singles and albums in various genres.

The article, released on May 8, chronicles Bogdanovich’s professional life in the music business, going all the way back to his founding of one of the largest concert promotion companies of the 1970s, Los Angeles-based Pacific Presentations.

However, the real highlight of the article was his visionary stewardship of Reggae Sumfest.

By 2016, when he acquired Sumfest, it had suffered scale backs due to low investment and festival management, and could no longer afford the famous international acts to which patrons had become accustomed.

However, in only two years, Bogdanovich has successfully changed the festival’s structure, to feature primarily Jamaican talent and transformed the once struggling Sumfest into the most anticipated musical event in the region.

Despite his praiseworthy leadership of Reggae Sumfest, in the Billboard article Bogdanovich humbly credits his love of the Jamaica and its music as his primary motivation.

I want to highlight reggae and dancehall, to bring more business to Jamaica because it’s a great, blessed island. And I am doing everything I can to support it,” he said.

The full article can be found at: https://www.billboard.com/articles/business/8455072/starkist-heir-reggae-sumfest-owner-josef-boganovich-profile
Billboard highlights Joe Bogdanovich’s links with Jamaican music

Balford Henry

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