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Some patrons who attended the Sumfest “Colour-Fest” Beach Party at Tropical Bliss in Montego Bay, St James on Sunday, enjoyed the event from the vantage point of their cabanas.

The cabana concept, which was introduced to the 26-year-old Reggae Sumfest this year, allowed patrons to rent a cabana for the night. It not only offered a bird’s eye view of the activities, but also the added comfort of a beach bed.

Director of Reggae Sumfest, Robert Russell said the venue, Tropical Bliss, provided the perfect location for the introduction of the cabana concept.

He said patrons “warmed” to the idea which resulted in the cabanas being “sold out” in short order, once the gates to the venue were opened.

“We at Reggae Sumfest are always on a mission to improve the experience of our valued patrons and the Cabana concept presented us with an avenue to add  luxury to the beach party. We obviously didn’t have enough Cabanas to rent, but the patrons who were lucky enough to secure one, were very happy,” Russell said.

“Looking ahead to next year and beyond, we will see how we can add more of these cabanas to the venue while taking into consideration that they will have to be tastefully designed and positioned.”

Meanwhile, patrons who had to be at the venue very early on Sunday in order to rent their cabana, were very pleased they did and commended the organizers of Sumfest for such a futuristic and patron-centred move.

“We are very pleased that we were able to get one of these wonderful cabanas to rent for this party. The world is moving in the direction of bringing luxury to parties and entertainment events and we are happy that Sumfest has joined the trend,” a patron, Michelle Jones said.

Sunday’s Sumfest “Colour-Fest” Beach party saw hundreds of fun-loving party-goers descending on the venue for the high-energy event which was hosted by the “Curvy Diva” Yanique Barrett and Noah Power and featured DJs Team Shella, Jigga and Crazy Neil.

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